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Neck Heating Pad for Neck Pain Microwavable

Fail

The top 5 brands take 100% of clicks, so Neck Heating Pad for Neck Pain Microwavable is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$521K/yr227K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
94%top-5 click share · 3 brands · 32 sellers

Flapen Score

Neck Heating Pad for Neck Pain Microwavable against its category

The dotted line is the Health & Household average. Past it, Neck Heating Pad for Neck Pain Microwavable is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neck Heating Pad for Neck Pain Microwavable market on Amazon at a glance

Shoppers on Amazon United States searched for Neck Heating Pad for Neck Pain Microwavable 227K times last year and spent an estimated $521K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $521K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
11.1%
Market size, estimated
$521Ka year
Peak month
December4.3× the quietest month
Top search term
bed buddy80K searches a year

02 · Price

A sale here is worth $20.67.

Listings sell for $20.67 on average, from $10.26 to $42.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $20.67 that is $83K to $103K a year per listing.

Average price
$20.67inside the $15 to $100 sweet spot
Price range
$10.26–$42.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$83K–$103K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #681 within Hot & Cold Therapies. It carries 4,469 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#681in Hot & Cold Therapies
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,469per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Neck Heating Pad for Neck Pain Microwavable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 211%
  • Brand 33%

Demand

Neck Heating Pad for Neck Pain Microwavable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Neck Heating Pad for Neck Pain Microwavable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bed buddy80K/yr
  • bed buddy microwave heat pack83K/yr
  • bed buddy neck wrap20K/yr
  • the original bed buddy9K/yr
  • bed buddy heating pad8K/yr
  • bed buddies7K/yr
  • bed buddy back wrap5K/yr
  • bed buddy hot and cold pack7K/yr
  • neck buddy3K/yr
  • bed buddies microwave heat pack4K/yr

Reviews and returns

What reviews say buyers love and hate about Neck Heating Pad for Neck Pain Microwavable

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Smell”
1.8%of orders come back
“Burnt smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Neck Heating Pad for Neck Pain Microwavable questions

Answered from the same tracked data.