Neck Heating Pad for Neck Pain Microwavable
FailThe top 5 brands take 100% of clicks, so Neck Heating Pad for Neck Pain Microwavable is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $521K/yr227K searches / yr
- 90-day growth
- -33.4%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 32 sellers
Flapen Score
Neck Heating Pad for Neck Pain Microwavable against its category
The dotted line is the Health & Household average. Past it, Neck Heating Pad for Neck Pain Microwavable is stronger. Inside it, weaker.
Market
The Neck Heating Pad for Neck Pain Microwavable market on Amazon at a glance
Shoppers on Amazon United States searched for Neck Heating Pad for Neck Pain Microwavable 227K times last year and spent an estimated $521K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $521K a year.
- Searches, last 12 months
- 227K
- Growth, 90 days vs prior 90
- -33.4%
- Conversion, latest week
- 11.1%
- Market size, estimated
- $521Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- bed buddy80K searches a year
02 · Price
A sale here is worth $20.67.
Listings sell for $20.67 on average, from $10.26 to $42.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $20.67 that is $83K to $103K a year per listing.
- Average price
- $20.67inside the $15 to $100 sweet spot
- Price range
- $10.26–$42.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $83K–$103K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #681 within Hot & Cold Therapies. It carries 4,469 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #681in Hot & Cold Therapies
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 4,469per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Neck Heating Pad for Neck Pain Microwavable products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Carex Bed Buddy Heat Pad And Cooling Neck Wrap - Microwave Heating Pad For Sore Muscles - Cold Wrap Pack For Aches and Pain
- Price
- $10.26
- Rating
- 4.5/5
- Reviews
- 18,017
- Age
- 22y ago

Bed Buddy Hot and Cold Neck Wrap Microwavable Heating Pad & Cold Pack for Neck Sore Muscles - Moist Heat Therapy Wrap White Classic
- Price
- $25.10
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Bed Buddy Back Wrap - Microwavable Heating Pad & Cold Pack for Back Shoulder Neck Pain Relief - Moist Heat Therapy Wrap with Adjustable Strap Soft-Touch Fabric Reusable & Natural Fill
- Price
- $17.76
- Rating
- 4.3/5
- Reviews
- 3,148
- Age
- 22y ago

Bed Buddy Aromatherapy Heat Pad and Cooling Neck Wrap - Microwave Heating Pad for Sore Muscles - Cold Wrap Pack for Aches and Pain Lavender Scent
- Price
- $11.91
- Rating
- 4.3/5
- Reviews
- 2,596
- Age
- 8y ago

Bed Buddy 2-Pack Microwave Heating Pad for Sore Muscles Heat Pad for Aches and Pain Microwavable Heating Pads Rice Bags for Heat Therapy Cold and Heated Wrap and Warmer for Back Neck Joints
- Price
- $22.08
- Rating
- 4.6/5
- Reviews
- 4,410
- Age
- 12y ago
Trending
estimated 90-day click momentum
Bed Buddy Hot and Cold Neck Wrap Microwavable Heating Pad & Cold Pack for Neck Sore Muscles - Moist Heat Therapy Wrap White Classic
- Price
- $25.10
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Bed Buddi - Magnetically Mounted 5 Telescoping Truck Bed Cargo Retrieval Hook/Extendable Reaching Tool/Truck Accessories
- Price
- $42.84
- Rating
- 4.6/5
- Reviews
- 768
- Age
- 4y ago

Carex Bed Buddy Heat Pad And Cooling Neck Wrap - Microwave Heating Pad For Sore Muscles - Cold Wrap Pack For Aches and Pain
- Price
- $10.26
- Rating
- 4.5/5
- Reviews
- 18,017
- Age
- 22y ago

Bed Buddy Aromatherapy Heat Pad and Cooling Neck Wrap - Microwave Heating Pad for Sore Muscles - Cold Wrap Pack for Aches and Pain Lavender Scent
- Price
- $11.91
- Rating
- 4.3/5
- Reviews
- 2,596
- Age
- 8y ago

Bed Buddy Back Wrap - Microwavable Heating Pad & Cold Pack for Back Shoulder Neck Pain Relief - Moist Heat Therapy Wrap with Adjustable Strap Soft-Touch Fabric Reusable & Natural Fill
- Price
- $17.76
- Rating
- 4.3/5
- Reviews
- 3,148
- Age
- 22y ago
Newest
by launch date
Bed Buddy Hot and Cold Neck Wrap Microwavable Heating Pad & Cold Pack for Neck Sore Muscles - Moist Heat Therapy Wrap White Classic
- Price
- $25.10
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Bed Buddi - Magnetically Mounted 5 Telescoping Truck Bed Cargo Retrieval Hook/Extendable Reaching Tool/Truck Accessories
- Price
- $42.84
- Rating
- 4.6/5
- Reviews
- 768
- Age
- 4y ago

Bed Buddy Aromatherapy Heat Pad and Cooling Neck Wrap - Microwave Heating Pad for Sore Muscles - Cold Wrap Pack for Aches and Pain Lavender Scent
- Price
- $11.91
- Rating
- 4.3/5
- Reviews
- 2,596
- Age
- 8y ago

Bed Buddy 2-Pack Microwave Heating Pad for Sore Muscles Heat Pad for Aches and Pain Microwavable Heating Pads Rice Bags for Heat Therapy Cold and Heated Wrap and Warmer for Back Neck Joints
- Price
- $22.08
- Rating
- 4.6/5
- Reviews
- 4,410
- Age
- 12y ago

Carex Bed Buddy Heat Pad And Cooling Neck Wrap - Microwave Heating Pad For Sore Muscles - Cold Wrap Pack For Aches and Pain
- Price
- $10.26
- Rating
- 4.5/5
- Reviews
- 18,017
- Age
- 22y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
32
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Bed Buddy87%
- Carex11%
- Bed Buddi3%
Demand
Neck Heating Pad for Neck Pain Microwavable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Neck Heating Pad for Neck Pain Microwavable search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bed buddy80K/yr
- bed buddy microwave heat pack83K/yr
- bed buddy neck wrap20K/yr
- the original bed buddy9K/yr
- bed buddy heating pad8K/yr
- bed buddies7K/yr
- bed buddy back wrap5K/yr
- bed buddy hot and cold pack7K/yr
- neck buddy3K/yr
- bed buddies microwave heat pack4K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Heating Pad for Neck Pain Microwavable
We read the reviews and the return reasons for every product selling here.
“Burnt smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Heating Pad for Neck Pain Microwavable questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









