Neck Heater

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -68.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

-68.4%

Conversion, latest week

3.4%

Market size, estimated

$79Ka year

Peak month

November17.2× the quietest month

Top search term

portable neck heater13K searches a year

Listings sell for $37.97 on average, from $13.84 to $125.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $37.97 that is $4K to $9K a year per listing.

Average price

$37.97inside the $15 to $100 sweet spot

Price range

$13.84–$125.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

7.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #293 within Hot & Cold Therapies. It carries 1,378 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

13.7%

Average rank

#293in Hot & Cold Therapies

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

1,378per listing

Listings tracked

19

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

27 months