Neck and Shoulder Pain Relief
MaybeSearch demand grew +683.2% this quarter. But shoppers spend an estimated $32K a year here, so Neck and Shoulder Pain Relief is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $32K/yr306K searches / yr
- 90-day growth
- +683.2%search demand this quarter
- Competition
- 43%top-5 click share · 24 brands · 113 sellers
Flapen Score
Neck and Shoulder Pain Relief against its category
The dotted line is the Health & Household average. Past it, Neck and Shoulder Pain Relief is stronger. Inside it, weaker.
Market
The Neck and Shoulder Pain Relief market on Amazon at a glance
Shoppers on Amazon United States searched for Neck and Shoulder Pain Relief 306K times last year and spent an estimated $32K. The top 5 brands take 67% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +683.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 306K
- Growth, 90 days vs prior 90
- +683.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $32Ka year
- Top search term
- heat patches271K searches a year
02 · Price
A sale here is worth $15.21.
Listings sell for $15.21 on average, from $5.52 to $32.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.21 that is $2K to $4K a year per listing.
- Average price
- $15.21inside the $15 to $100 sweet spot
- Price range
- $5.52–$32.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #72 within Hot & Cold Therapies. It carries 3,395 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #72in Hot & Cold Therapies
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 3,395per listing
- Listings tracked
- 39
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Neck and Shoulder Pain Relief products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cura-Heat Heat Therapy Patches Air Activated Neck Shoulder & Back Value Pack 7 Heat Patches
- Price
- $10.15
- Rating
- 3.9/5
- Reviews
- 2,345
- Age
- 16y ago

Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief
- Price
- $5.52
- Rating
- 4.6/5
- Reviews
- 19,478
- Age
- 9y ago

ThermaCare Advanced Back & Hip Heat Wraps for Lower Back Pain Relief - Heating Pads with 16-Hour Heat Therapy - Adhesive Heat Wraps for Muscle & Joint Pain Flexible Fit Design - 5 Count
- Price
- $17.94
- Rating
- 4.5/5
- Reviews
- 7,889
- Age
- 4y ago

Pixie Period Cramps Menstrual Pain Relief Heat Patches - Lower Abdominal & Back Soothing Therapy - Natural Alternative to Lidocaine ICY Hot - Up to 8 Hours - 6 Count Discreet Disposable Heat Pads
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 909
- Age
- 1y ago

Midol Heat Vibes Menstrual Pain Relief Heat Patches - 6 Count Pack for Period Cramps and Backache
- Price
- $12.51
- Rating
- 4.4/5
- Reviews
- 1,801
- Age
- 4y ago
Trending
estimated 90-day click momentum
FOMIN PMS Relief Heat Patches (8 Pack) Air-Activated Self-Heating Cramp Relief Patch Drug-Free Period Pain Relief 8-Hour Portable Menstrual Heating Pad Discreet Wearable Patch for Women
- Price
- $9.95
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 2mo ago

42PCS Tiger Patch Chinese Tiger Back Heat Patches Ultra Strength for Muscle Joint of Knee Shoulder and Neck
- Price
- $10.01
- Rating
- 4.0/5
- Reviews
- 565
- Age
- 1y ago

Portable Menstrual Pain Relief Heat Patch Adhesive Heat Patches for Period Cramps and Backache Relief Disposable Air Activated Body Warmers - Up to 10 Hours
- Price
- $6.21
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 9mo ago

Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief
- Price
- $5.52
- Rating
- 4.6/5
- Reviews
- 19,478
- Age
- 9y ago

Rael Herbal Heating Patches - Ultra Thin Design Large Size for Extra Coverage All Skin Types (8 Count)
- Price
- $15.30
- Rating
- 4.2/5
- Reviews
- 4,275
- Age
- 4y ago
Newest
by launch date
FOMIN PMS Relief Heat Patches (8 Pack) Air-Activated Self-Heating Cramp Relief Patch Drug-Free Period Pain Relief 8-Hour Portable Menstrual Heating Pad Discreet Wearable Patch for Women
- Price
- $9.95
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 2mo ago

Portable Menstrual Pain Relief Heat Patch Adhesive Heat Patches for Period Cramps and Backache Relief Disposable Air Activated Body Warmers - Up to 10 Hours
- Price
- $6.21
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 9mo ago

Pixie Period Cramps Menstrual Pain Relief Heat Patches - Lower Abdominal & Back Soothing Therapy - Natural Alternative to Lidocaine ICY Hot - Up to 8 Hours - 6 Count Discreet Disposable Heat Pads
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 909
- Age
- 1y ago

42PCS Tiger Patch Chinese Tiger Back Heat Patches Ultra Strength for Muscle Joint of Knee Shoulder and Neck
- Price
- $10.01
- Rating
- 4.0/5
- Reviews
- 565
- Age
- 1y ago

Pixie Period Cramps Menstrual Pain Relief Heat Patches - Lower Abdominal & Back Ache Therapy - Natural Alternative to Lidocaine ICY Hot - Up to 8 Hours - 3 Count Discreet Disposable Heat Pads
- Price
- $6.88
- Rating
- 4.4/5
- Reviews
- 909
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
113
Est. top-5 brand share
67%
Top 20: 97%
Est. top-5 click share
43%
Top 20: 83%
Open market
28%
- ThermaCare25%
- Pixie Cup12%
- Cura Heat11%
- Salonpas11%
- Icy Hot6%
- Midol6%
Demand
Neck and Shoulder Pain Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 17.0× · 10 of 12 months tracked
Search terms
Top Neck and Shoulder Pain Relief search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heat patches271K/yr
- heat patch33K/yr
- heat patches for back3K/yr
Reviews and returns
What reviews say buyers love and hate about Neck and Shoulder Pain Relief
We read the reviews and the return reasons for every product selling here.
“Did not heat up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck and Shoulder Pain Relief questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









