Navy Blue Ribbon

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months

238K

Growth, 90 days vs prior 90

+51.2%

Conversion, latest week

10.0%

Market size, estimated

$203Ka year

Peak month

May2.3× the quietest month

Top search term

navy blue ribbon104K searches a year

Listings sell for $8.55 on average, from $3.48 to $18.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $8.55 that is $4K to $6K a year per listing.

Average price

$8.55under the $15 to $100 sweet spot

Price range

$3.48–$18.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

3.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #118 within Gift Wrap Ribbons. It carries 1,505 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#118in Gift Wrap Ribbons

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,505per listing

Listings tracked

50

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months