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Navy Blue Paper Plates

Maybe

The top 5 brands take only 38% of clicks. But the products selling today already average 4.6★, so Navy Blue Paper Plates is a Maybe.

Filters No Dominant Brand
Flapen Score
62
62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$151K/yr116K searches / yr
90-day growth
+46.9%search demand this quarter
Competition
27%top-5 click share · 39 brands · 39 sellers

Flapen Score

Navy Blue Paper Plates against its category

The dotted line is the Health & Household average. Past it, Navy Blue Paper Plates is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Navy Blue Paper Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Paper Plates 116K times last year and spent an estimated $151K. The top 5 brands take 38% of clicks. Demand peaks in Apr–May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+46.9%
Conversion, latest week
4.5%
Market size, estimated
$151Ka year
Peak month
May2.3× the quietest month
Top search term
navy blue plastic plates18K searches a year

02 · Price

A sale here is worth $29.22.

Listings sell for $29.22 on average, from $8.65 to $59.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $29.22 that is $3K to $7K a year per listing.

Average price
$29.22inside the $15 to $100 sweet spot
Price range
$8.65–$59.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #416 within Disposable Plates, Bowls & Cutlery. It carries 1,370 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#416in Disposable Plates, Bowls & Cutlery
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,370per listing
Listings tracked
59

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Navy Blue Paper Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

39

Top-5 brand share

38%

Top 20: 82%

Top-5 click share

27%

Top 20: 63%

Open market

57%

  • Brand 110%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Navy Blue Paper Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top Navy Blue Paper Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue plastic plates18K/yr
  • navy blue paper plates15K/yr
  • navy plates13K/yr
  • navy paper plates11K/yr
  • navy blue disposable plates10K/yr
  • navy plastic plates10K/yr
  • navy blue plates disposable9K/yr
  • navy plates disposable for party6K/yr
  • navy blue dessert plates5K/yr
  • navy disposable plates5K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Paper Plates

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
17%of negative reviews mention “Strength”
3.1%of orders come back
“Too flimsy”
A buyer, on “Strength”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Health & Household niches

FAQ

Common Navy Blue Paper Plates questions

Answered from the same tracked data.