Is navy blue paper plates profitable to sell on Amazon United States?

The niche generates $151K/yr across 59 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +46.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the navy blue paper plates niche?

39 brands and 39 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in navy blue paper plates?

Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 3.1%.

When does demand for navy blue paper plates peak?

Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.

What does it cost to enter the navy blue paper plates niche?

Listings span $8.65–$59.67; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.

Navy Blue Paper Plates

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Avg price

Incredible$29.22

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$8.65–$59.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+46.9%

90-day search growth — must beat 0% to launch

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,369.63

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Market size

Okay$151K

$151K/yr · 116K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

Is navy blue paper plates profitable on Amazon?

According to Flapen's Amazon United States niche tracking, navy blue paper plates is a $151K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 62/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

navy blue paper plates market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $175K–$234K; units × avg price
Conversion rate: 4.5%
Avg BSR: #416
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 4.7%
Avg brand age: 35 months
Avg seller age: 183 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

Top-5 brand share

38%

Top 20: 82%

Top-5 click share

27%

Top 20: 63%

Open market

57%

LANLISA10%
Exquisite8%
FLOWERCAT7%
Amcrate6%
WDF6%
LIKAJON5%

navy blue paper plates demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.9% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Open Trend

Top navy blue paper plates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

navy blue plastic plates18K/yr +39.4%3.4% conv.
navy blue paper plates15K/yr +46.5%4.2% conv.
navy plates13K/yr +37.2%3.3% conv.
navy paper plates11K/yr +71.4%4.1% conv.
navy blue disposable plates10K/yr +47.9%3.1% conv.
navy plastic plates10K/yr +47.5%4.0% conv.
navy blue plates disposable9K/yr +32.4%3.3% conv.
navy plates disposable for party6K/yr +56.7%3.6% conv.
navy blue dessert plates5K/yr +101.1%3.7% conv.
navy disposable plates5K/yr +56.3%3.1% conv.

All search terms

Top navy blue paper plates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LANLISA 50 Navy Blue Paper Plates Disposable Set Includes 25-9 & 25-7 Disposable Birthday Cake Dessert Paper Plates For Party Supplies

LANLISA$9.584.6★607 rev

Mulbozy 75 Navy Blue Plates and Napkins Disposable Set Includes 25 Dessert Cake Scalloped Plates Cocktail Napkins & Forks for Fork 25 Guests Holiday Party Supplies.

Mulbozy$9.154.5★173 rev

FLOWERCAT 60PCS Blue Plastic Plates - Heavy Duty Blue Plates Disposable (10.25 & 7.5) - serve for 30guest Birthday Party/Wedding/4th of July

FLOWERCAT$26.694.7★2,042 rev

Amcrate Disposable Paper Plates Navy 7 Inch Paper Dessert Plates Strong and Sturdy Disposable Plate for Party Dinner Holiday Picnic or Travel Party Plate Pack of 50

Amcrate$11.984.6★1,151 rev

LIKAJON 50 Pcs Navy Blue Paper Plates 25 Pcs 9 Inch and 25 Pcs 7 Inch Disposable Dessert Plates for Valentines Tea Party Baby Shower Birthday Wedding Graduation Picnic BBQ Party

LIKAJON$9.184.6★127 rev

Newest

by launch date

Boocikey 40 Pcs Blue Plastic Plates 20 Guests Navy Blue Plates Disposable with Gold Rim Blue Plates for July Party Birthday Wedding

Boocikey$21.4670 rev

6mo ago

Goodluck 200PCS Navy Blue Plastic Plates Heavy Duty Disposable Blue Plates with 100 10.25 inch Dinner Plates and 100 7.5 inch Dessert Plates for Party Holiday Wedding

Goodluck$47.331,263 rev

10mo ago

LIKAJON 50 Pcs Navy Blue Paper Plates 25 Pcs 9 and 25 Pcs 7 Disposable Navy Blue Scalloped Plates with Gold Foil for Graduation Wedding Baby Shower Birthday Party Picnic BBQ Halloween

LIKAJON$9.63119 rev

12mo ago

Mulbozy 75 Navy Blue Plates and Napkins Disposable Set Includes 25 Dessert Cake Scalloped Plates Cocktail Napkins & Forks for Fork 25 Guests Holiday Party Supplies.

Mulbozy$9.15173 rev

1y ago

50Pcs Navy Blue Paper Plates - 9 Blue Round Dinner Plates for Valentines Tea Party Baby Shower Birthday Wedding Graduation Party Decorations

PTECDROTS$12.21271 rev

1y ago

What reviews say buyers love and hate about navy blue paper plates

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“True to color description”

Quality-Overall16%

“Overall, Id definitely recommend these if you want disposable plates that look more like real dinnerware and hold up well during use”

Strength12%

“Great sturdy set”

Durability10%

“Elegant, durable plates”

Value For Money8%

“Great value”

Size-Overall6%

“The size was good”

Advertised Vs Actual Product4%

“Everything else delivers what it promises”

Design-Overall4%

“I especially like the curved design around the edges”

Shape/Style2%

“Elegant”

Thickness2%

“Thick enough to hold up”

What buyers complain about

Strength17%

“Too flimsy”

Size-Overall10%

“I thought they were bigger”

Thickness9%

“Very thin”

Quality-Overall7%

“Cheap”

Value For Money7%

“Not worth the money”

Microwave Safe5%

“Do not microwave this”

Material Quality4%

“its cheap plastic not heavy duty plastic very upsetting”

Advertised Vs Actual Product4%

“Not as Described/Shown”

Color4%

“Almost looks BLACK”

Weight Heavy2%

“I wouldnt consider them heavy-duty since theyre fairly thin”

Top return reasons

Size-Overall31%

Color27%

Value For Money9%

Strength8%

Advertised Vs Actual Product5%

Thin4%