Navy Blue Napkins

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months

179K

Growth, 90 days vs prior 90

+34.9%

Conversion, latest week

6.6%

Market size, estimated

$209Ka year

Peak month

May1.7× the quietest month

Top search term

navy blue napkins47K searches a year

Listings sell for $17.66 on average, from $4.78 to $59.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $17.66 that is $2K to $4K a year per listing.

Average price

$17.66inside the $15 to $100 sweet spot

Price range

$4.78–$59.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

4.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #158 within Disposable Napkins. It carries 1,661 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#158in Disposable Napkins

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,661per listing

Listings tracked

47

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months