Is natures plus collagen peptides profitable to sell on Amazon United States?

The niche generates $66K/yr across 5 tracked products. 90-day search growth is +8.7%. Flapen's verdict: Skip it (43/100).

How competitive is the natures plus collagen peptides niche?

2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in natures plus collagen peptides?

Top complaints mined from reviews: Solubility, Artificial Sweeteners, Salt Content. The return rate is 0.0%.

When does demand for natures plus collagen peptides peak?

Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the natures plus collagen peptides niche?

Listings span $26.80–$50.14; the average listing price is $37.09 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.

Natures Plus Collagen Peptides

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.09

avg listing price — sweet spot $15–$100

Price range

Incredible$26.80–$50.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good694.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Market size

Bad$66K

$66K/yr · 22K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is natures plus collagen peptides profitable on Amazon?

According to Flapen's Amazon United States niche tracking, natures plus collagen peptides is a $66K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 43/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

natures plus collagen peptides market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 500–750/product
Revenue / yr: $74K–$93K; units × avg price
Conversion rate: 8.3%
Avg BSR: #423
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 166 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

NaturesPlus61%
Nature's Plus39%

natures plus collagen peptides demand & seasonality

Weekly Amazon search volume, last 101 weeks — +8.7% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top natures plus collagen peptides search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

natures plus collagen peptides13K/yr +3.5%8.8% conv.
naturesplus collagen peptides4K/yr +36.6%9.8% conv.
nature plus collagen peptides3K/yr +10.2%6.5% conv.
collagen peptides natures plus2K/yr -1.4%12.1% conv.

All search terms

Top natures plus collagen peptides products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NaturesPlus Collagen Peptides - 0.65 lbs Powder - Hair Skin Nail & Joint Health Immune System Support - Non-GMO Gluten Free - 28 Servings

Nature's Plus$26.804.7★1,566 rev

NaturesPlus Collagen Peptides - 0.65 lbs Powder Pack of 2 - Hair Skin Nail & Joint Health Immune System Support - Non-GMO Gluten Free - Up to 56 Total Servings

NaturesPlus$49.504.7★1,566 rev

NaturesPlus Collagen Peptides Vanilla - 0.8 lb Powder - Hair Skin Nail & Joint Health Immune System Support - Non-GMO Gluten Free - 14 Servings

NaturesPlus$27.544.4★136 rev

NaturesPlus Collagen Peptides - 20 Stick Packets - Hair Skin Nail & Joint Health Immune System Support - Non-GMO Gluten Free - 20 Servings

NaturesPlus$31.474.4★67 rev

NaturesPlus Collagen Peptides Vanilla - 0.8 lb Powder Pack of 2 - Hair Skin Nail & Joint Health Immune System Support - Non-GMO Gluten Free - 28 Total Servings

NaturesPlus$50.144.4★136 rev

Newest

by launch date

NaturesPlus Collagen Peptides Vanilla - 0.8 lb Powder Pack of 2 - Hair Skin Nail & Joint Health Immune System Support - Non-GMO Gluten Free - 28 Total Servings

NaturesPlus$50.14136 rev

2y ago

NaturesPlus Collagen Peptides Vanilla - 0.8 lb Powder - Hair Skin Nail & Joint Health Immune System Support - Non-GMO Gluten Free - 14 Servings

NaturesPlus$27.54136 rev

3y ago

NaturesPlus Collagen Peptides - 0.65 lbs Powder Pack of 2 - Hair Skin Nail & Joint Health Immune System Support - Non-GMO Gluten Free - Up to 56 Total Servings

NaturesPlus$49.501,566 rev

5y ago

NaturesPlus Collagen Peptides - 20 Stick Packets - Hair Skin Nail & Joint Health Immune System Support - Non-GMO Gluten Free - 20 Servings

NaturesPlus$31.4767 rev

6y ago

NaturesPlus Collagen Peptides - 0.65 lbs Powder - Hair Skin Nail & Joint Health Immune System Support - Non-GMO Gluten Free - 28 Servings

Nature's Plus$26.801,566 rev

7y ago

What reviews say buyers love and hate about natures plus collagen peptides

What buyers praise and complain about, mined from review topics.

What buyers love

Solubility13%

“The powder dissolves quickly and easily”

Joint Pain11%

“Additionally, I am seeing other benefits with joints and hair”

Quality-Overall11%

“Great Product”

Taste-Overall7%

“VANILLA TASTE WAS QUITE NICE”

Calcium7%

“Great collagen product”

Skin Health6%

“I can quickly see a difference in my skin”

Flavor5%

“Perfect flavor and strength, dissolves easily”

Texture/Consistency-Overall5%

“Texture”

Ease Of Use5%

“Convenient”

Muscle Pain Relief5%

“Good product for joint enhancement and muscle mass building and maintenance”

What buyers complain about

Solubility15%

“Doesnt Dissolve”

Artificial Sweeteners15%

“Has artificial sweetener”

Salt Content10%

“Too much sodium”

Side Effects10%

“Made me sick”

Ethical Trade/Fair Trade10%

“I feel like I've got scammed”

Value For Money8%

“Pricey”

Taste-Overall5%

“I cant taste it”