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Natures Bounty Magnesium Glycinate

Fail

The top 5 products take 100% of clicks, so Natures Bounty Magnesium Glycinate is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$568K/yr274K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
100%top-5 click share · 1 brands · 30 sellers

Flapen Score

Natures Bounty Magnesium Glycinate against its category

The dotted line is the Health & Household average. Past it, Natures Bounty Magnesium Glycinate is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natures Bounty Magnesium Glycinate market on Amazon at a glance

Shoppers on Amazon United States searched for Natures Bounty Magnesium Glycinate 274K times last year and spent an estimated $568K. One brand takes every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $568K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
15.3%
Market size, estimated
$568Ka year
Peak month
February1.5× the quietest month
Top search term
natures bounty magnesium glycinate173K searches a year

02 · Price

A sale here is worth $13.60.

Listings sell for $13.60 on average, from $8.74 to $16.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 12,500 to 15,000 of them. At $13.60 that is $170K to $204K a year per listing.

Average price
$13.60under the $15 to $100 sweet spot
Price range
$8.74–$16.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
12,500–15,000
Revenue per listing a year
$170K–$204K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #181 within Magnesium. It carries 28,153 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#181in Magnesium
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
28,153per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Natures Bounty Magnesium Glycinate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Natures Bounty Magnesium Glycinate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Natures Bounty Magnesium Glycinate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natures bounty magnesium glycinate173K/yr
  • magnesium glycinate natures bounty55K/yr
  • nature bounty magnesium glycinate34K/yr
  • nature s bounty magnesium glycinate6K/yr
  • natures bounty magnesium glycinate 240 mg 180 capsules4K/yr
  • natures bounty magnesium glycinate 240mg capsules793/yr

Reviews and returns

What reviews say buyers love and hate about Natures Bounty Magnesium Glycinate

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Sleep Quality”
9%of negative reviews mention “Magnesium”
<0.1%of orders come back, a rate Amazon rounds to zero
“I got the wrong magnesium”
A buyer, on “Magnesium”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Natures Bounty Magnesium Glycinate questions

Answered from the same tracked data.