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Natures Bounty Gummies

Fail

The top 5 brands take 100% of clicks, so Natures Bounty Gummies is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$310K/yr202K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
75%top-5 click share · 3 brands · 117 sellers

Flapen Score

Natures Bounty Gummies against its category

The dotted line is the Health & Household average. Past it, Natures Bounty Gummies is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natures Bounty Gummies market on Amazon at a glance

Shoppers on Amazon United States searched for Natures Bounty Gummies 202K times last year and spent an estimated $310K. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
11.0%
Market size, estimated
$310Ka year
Peak month
March7.4× the quietest month
Top search term
nature made multivitamin56K searches a year

02 · Price

A sale here is worth $13.93.

Listings sell for $13.93 on average, from $6.04 to $26.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $13.93 that is $21K to $28K a year per listing.

Average price
$13.93under the $15 to $100 sweet spot
Price range
$6.04–$26.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$21K–$28K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #368 within Multivitamins. It carries 7,746 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#368in Multivitamins
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
7,746per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Natures Bounty Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 215%
  • Brand 36%

Demand

Natures Bounty Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 7.4×

Search terms

Top Natures Bounty Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nature made multivitamin56K/yr
  • nature made multi32K/yr
  • natures bounty womens multivitamin gummies14K/yr
  • multivitamin nature made13K/yr
  • natures bounty multivitamin for women14K/yr
  • naturemade multi10K/yr
  • natures bounty multivitamin8K/yr
  • natures bounty womens multivitamin6K/yr
  • natures bounty vitamins for women 50 plus4K/yr
  • nature made multi vitamin5K/yr

Reviews and returns

What reviews say buyers love and hate about Natures Bounty Gummies

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Vitamin”
10%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Dont taste good”
A buyer, on “Taste-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Natures Bounty Gummies questions

Answered from the same tracked data.