Nature Vitamins
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 579K searches
Avg price
Great$47.00avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.95–$251.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,247.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Is nature vitamins profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nature vitamins is a $2.0M/yr Amazon United States market (579K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
nature vitamins market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- $2.4M–$2.8M
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #873
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
23
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
28%
- Balance of Nature38%
- Carlyle13%
- Superfood MD7%
- DEAL SUPPLEMENT6%
- Number One Nutrition6%
- Etta Vita4%
nature vitamins demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.Peak months: Jan, Oct · busiest ÷ quietest = 1.9×
Top nature vitamins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- balance of nature fruit and vegetables capsules102K/yr
- balance of nature101K/yr
- fruits and veggies supplement40K/yr
- carlyle supplements40K/yr
- carlyle37K/yr
- fruit and vegetable supplements24K/yr
- fruit and veggies supplement60K/yr
- vegetable supplements for adults27K/yr
- vegetable supplement16K/yr
- food supplements15K/yr
Top nature vitamins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Balance of Nature Fruits & Veggies Supplements - Whole Fruit and Vegetable Ingredients for Women Men and Kids - 90 Fruits Capsules 90 Veggies Capsules - 1 Set
Balance of Nature$84.944.2★20,259 rev
Carlyle Fruits and Veggies Supplement | 250 Capsules
Carlyle$19.944.5★3,615 rev
Natures Fruits & Veggies Supplement 240 Veggie Capsules 80 Whole Food Superfoods for Daily Balance 40 Fruits with 40 Vegetables and Greens Non-GMO Gluten Free
DEAL SUPPLEMENT$18.184.7★591 rev
Number One Nutrition USDA Organic and Easy-to-Take Super Greens Better Than Powder Fruits & Veggies Supplement with 28 Superfood Ingredients Like Alfalfa Beet Root and Ginger 60 Tablets
Number One Nutrition$23.894.4★7,849 rev
Superfood MD Fruits & Veggies Supplement - Whole Food Natural Superfoods - with Beta Carotene - Soy Free- 90 Count (Pack of 2)
Superfood MD$47.404.3★6,626 rev
Newest
by launch date
Supermed Research Fruits and Vegetables Supplements 2 Pack Combination Fruit & Veggies Supplement Whole Food Vitamins & Minerals for Adults Superfood Veggie Vitamins for Adults (180 x 2 360 Ct)
Supermed Research$25.9745 rev
Balance of Nature Whole Veggies Supplement with Superfood Vegetables
Balance of Nature$42.2865 rev
Fruits and Veggies Supplement - Nature Fruits and Vegetables Supplements - Vegan Non GMO Soy Free Superfood Vitamins & Minerals Nutritional Balance - (Total 180 Capsules - Pack of 2) Made in USA
Nature's Evergreen$12.43256 rev
Natures Fruits & Veggies Supplement 240 Veggie Capsules 80 Whole Food Superfoods for Daily Balance 40 Fruits with 40 Vegetables and Greens Non-GMO Gluten Free
DEAL SUPPLEMENT$18.18591 rev
Fruit and Veggies Supplement Ingredients Natural 2 Bottles 180 Total Vegetarian Capsules | Balance of Natural 16+18 Whole Fruits & Veggies Blend | Fresh Superfood Formula with Vitamins and Minerals
JulyDeer$14.40655 rev
Trending
90-day click momentumSupermed Research Fruits and Vegetables Supplements 2 Pack Combination Fruit & Veggies Supplement Whole Food Vitamins & Minerals for Adults Superfood Veggie Vitamins for Adults (180 x 2 360 Ct)
Supermed Research$25.974.8★
Fruits and Veggies Supplement - Nature Fruits and Vegetables Supplements - Vegan Non GMO Soy Free Superfood Vitamins & Minerals Nutritional Balance - (Total 180 Capsules - Pack of 2) Made in USA
Nature's Evergreen$12.434.5★
Number One Nutrition USDA Organic and Easy-to-Take Super Greens Better Than Powder Fruits & Veggies Supplement with 28 Superfood Ingredients Like Alfalfa Beet Root and Ginger 60 Tablets
Number One Nutrition$23.894.4★
Balance of Nature Whole Veggies Supplement with Superfood Vegetables
Balance of Nature$42.284.6★
XPRS Nutra Size 0 Empty Capsules - 100 Clear Count Empty Vegan Capsules - Vegetarian Pill - DIY Vegetable Capsule Filling -Veggie Pills for Do-It-Yourself Supplements
XPRS Nutra$6.954.6★
What reviews say buyers love and hate about nature vitamins
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, my experience so far has been completely neutral”
“Great dietary supplement”
“Very Affordable”
“They seem to be good daily vitamins”
“I have good energy”
“As advertised”
“Easy to swallow”
“These actually give me a noticeable result”
“Easy to use”
“Excellent take them every day”
What buyers complain about
“Waste of money”
“taste are essentially nil”
“Just wish you didn't need to swallow 6 capsules per day”
“Vitamin. Not for me. I was on the toilet every. Day”
“Too large”
“at least one of the staple ingredients is of low quality”
“They have a quality control problem”
“Alternative to not eating many veggies”
“Its difficult to swallow”
“Has a little bit of a garlic smell”
Top return reasons
Common nature vitamins questions
- Is nature vitamins profitable to sell on Amazon United States?
- The niche generates $2.0M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the nature vitamins niche?
- 19 brands and 23 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in nature vitamins?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Dosage. The return rate is 0.0%.
- When does demand for nature vitamins peak?
- Demand peaks in Jan–Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the nature vitamins niche?
- Listings span $6.95–$251.28; the average listing price is $47.00 (sweet spot $15–$100). The average incumbent carries 4,247 reviews — the moat a new listing must climb.