Nature Vitamins
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -17.8% this quarter, so Nature Vitamins is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $2.0M/yr579K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 59%top-5 click share · 19 brands · 23 sellers
Flapen Score
Nature Vitamins against its category
The dotted line is the Health & Household average. Past it, Nature Vitamins is stronger. Inside it, weaker.
Market
The Nature Vitamins market on Amazon at a glance
Shoppers on Amazon United States searched for Nature Vitamins 579K times last year and spent an estimated $2.0M. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 579K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $2.0Ma year
- Peak month
- October1.9× the quietest month
- Top search term
- balance of nature fruit and vegetables capsules102K searches a year
02 · Price
A sale here is worth $47.00.
Listings sell for $47.00 on average, from $6.95 to $251.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $47.00 that is $141K to $188K a year per listing.
- Average price
- $47.00inside the $15 to $100 sweet spot
- Price range
- $6.95–$251.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $141K–$188K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #873 within Multivitamins. It carries 4,247 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #873in Multivitamins
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 4,247per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Nature Vitamins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
23
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
28%
- Brand 138%
- Brand 213%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Nature Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Nature Vitamins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- balance of nature fruit and vegetables capsules102K/yr
- balance of nature101K/yr
- fruits and veggies supplement40K/yr
- carlyle supplements40K/yr
- carlyle37K/yr
- fruit and vegetable supplements24K/yr
- fruit and veggies supplement60K/yr
- vegetable supplements for adults27K/yr
- vegetable supplement16K/yr
- food supplements15K/yr
Reviews and returns
What reviews say buyers love and hate about Nature Vitamins
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nature Vitamins questions
Answered from the same tracked data.