Skip to content

Nature Made Magnesium Gummies

Fail

Demand is soft, at -38.2% this quarter, so Nature Made Magnesium Gummies is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$447K/yr273K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
66%top-5 click share · 8 brands · 68 sellers

Flapen Score

Nature Made Magnesium Gummies against its category

The dotted line is the Health & Household average. Past it, Nature Made Magnesium Gummies is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nature Made Magnesium Gummies market on Amazon at a glance

Shoppers on Amazon United States searched for Nature Made Magnesium Gummies 273K times last year and spent an estimated $447K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $447K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
10.8%
Market size, estimated
$447Ka year
Peak month
September2.3× the quietest month
Top search term
natures truth magnesium glycinate80K searches a year

02 · Price

A sale here is worth $15.15.

Listings sell for $15.15 on average, from $9.81 to $25.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $15.15 that is $11K to $15K a year per listing.

Average price
$15.15inside the $15 to $100 sweet spot
Price range
$9.81–$25.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #684 within Magnesium. It carries 1,362 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
95%
Out of stock, average day
2.0%
Average rank
#684in Magnesium
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,362per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Nature Made Magnesium Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

68

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

3%

  • Brand 177%
  • Brand 29%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Nature Made Magnesium Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Nature Made Magnesium Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natures truth magnesium glycinate80K/yr
  • magnesium glycinate gummies 200mg112K/yr
  • magnesium glycinate 200mg gummies18K/yr
  • magnesium glycinate natures truth17K/yr
  • nature truth magnesium glycinate8K/yr
  • natures truth magnesium9K/yr
  • natures truth magnesium glycinate gummies11K/yr
  • magnesium glycinate 100mg gummies7K/yr
  • magnesium glycinate gummies 100 mg6K/yr
  • magnesium glycinate gummies natures truth4K/yr

Reviews and returns

What reviews say buyers love and hate about Nature Made Magnesium Gummies

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful aftertaste”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nature Made Magnesium Gummies questions

Answered from the same tracked data.