Nature Made Gummies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$29.15avg listing price — sweet spot $15–$100
Price range
Great$13.76–$45.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Good$361K$361K/yr · 207K searches
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,125.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is nature made gummies profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nature made gummies is a $361K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
nature made gummies market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $437K–$583K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 148 days
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Nutricost63%
- NATURELO28%
- Vimerson Health9%
- Open — no brand owns it (0%)
nature made gummies demand & seasonality
Weekly Amazon search volume, last 99 weeks — +5.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top nature made gummies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- naturelo59K/yr
- nutricost multivitamin27K/yr
- nutricost multivitamin for men16K/yr
- naturelo multivitamin29K/yr
- vimerson health mens multivitamin10K/yr
- nutricost multivitamin for women7K/yr
- naturelo whole food multivitamin5K/yr
- mens multivitamin natural4K/yr
- mens multivitamin capsule5K/yr
- nutricost mens multivitamin6K/yr
Top nature made gummies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricost Multivitamin for Men 120 Capsules Vitamins and Minerals
Nutricost$14.754.6★2,361 rev
Nutricost Multivitamin with Probiotics 120 Vegetarian Capsules
Nutricost$13.764.6★2,840 rev
Nutricost Methylated Multivitamin 120 Capsules 60 Servings
Nutricost$15.794.6★477 rev
NATURELO Mens Multivitamins - One Daily Multivitamin for Men with Vitamins Minerals & Organic Whole Foods Boost Energy & Health Non-GMO 120 Vegetarian Capsules
NATURELO$35.824.6★21,328 rev
NATURELO One Daily Multivitamin for Women w/Vitamin B12 120 Ct Energy Support Whole Food Daily Women Multivitamin Supplement Nourish Hair/Skin/Nail Non-GMO No Soy Gluten Free 4 Month Supply
NATURELO$34.944.6★17,623 rev
Newest
by launch dateNutricost Methylated Multivitamin 120 Capsules 60 Servings
Nutricost$15.79477 rev
Vimerson Health Multivitamin for Men: Vitamins Minerals and Bioavailable D3 for Focus and Energy Support Daily Mens Multivitamins and Multiminerals 60 Liquid Capsules
Vimerson Health$23.31992 rev
Nutricost Multivitamin for Men 120 Capsules Vitamins and Minerals
Nutricost$14.752,361 rev
NATURELO Mens Multivitamins - One Daily Multivitamin for Men with Vitamins Minerals & Organic Whole Foods Boost Energy & Health Non-GMO 120 Vegetarian Capsules
NATURELO$35.8221,328 rev
NATURELO One Daily Multivitamin for Women w/Vitamin B12 120 Ct Energy Support Whole Food Daily Women Multivitamin Supplement Nourish Hair/Skin/Nail Non-GMO No Soy Gluten Free 4 Month Supply
NATURELO$34.9417,623 rev
Trending
90-day click momentumVimerson Health Multivitamin for Men: Vitamins Minerals and Bioavailable D3 for Focus and Energy Support Daily Mens Multivitamins and Multiminerals 60 Liquid Capsules
Vimerson Health$23.314.6★
Nutricost Methylated Multivitamin 120 Capsules 60 Servings
Nutricost$15.794.6★
NATURELO One Daily Multivitamin for Women 50+ (Iron Free) - Menopause Support for Women Over 50 - Whole Food Supplement - Non-GMO - No Soy - 60 Capsules - 2 Month Supply
NATURELO$23.134.6★
NATURELO Whole Food Multivitamin for Men 50+ - with Vitamins Minerals Organic Herbal Extracts - Vegan Vegetarian - for Energy Brain Heart and Eye Health - 120 Capsules
NATURELO$45.054.6★
Nutricost Multivitamin for Men 120 Capsules Vitamins and Minerals
Nutricost$14.754.6★
What reviews say buyers love and hate about nature made gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent vitamin”
“The quality has been consistent for years”
“Good price”
“Good energy”
“easy on the stomach”
“As advertised”
“Works great for my daughter”
“its gentle on my stomach”
“Good source of nutrients”
“Good ingredients”
What buyers complain about
“Vitamins taste funny”
“The smell is basically unbearable”
“Taste terrible”
“Not a good value”
“Bad side effects”
“even half the dosage appears to be too much”
“Hurt my stomach”
“Garbage”
“Too large”
“Did not work for me”
Top return reasons
Common nature made gummies questions
- Is nature made gummies profitable to sell on Amazon United States?
- The niche generates $361K/yr across 14 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the nature made gummies niche?
- 3 brands and 9 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nature made gummies?
- Top complaints mined from reviews: Vitamin, Smell, Taste-Overall. The return rate is 0.0%.
- When does demand for nature made gummies peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the nature made gummies niche?
- Listings span $13.76–$45.05; the average listing price is $29.15 (sweet spot $15–$100). The average incumbent carries 9,125 reviews — the moat a new listing must climb.