Is natural vapor rub profitable to sell on Amazon United States?

The niche generates $66K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -56.0%. Flapen's verdict: Skip it (38/100).

How competitive is the natural vapor rub niche?

10 brands and 524 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in natural vapor rub?

Top complaints mined from reviews: Smell, Strength, Size-Overall. The return rate is 0.3%.

What does it cost to enter the natural vapor rub niche?

Listings span $5.03–$34.86; the average listing price is $11.98 (sweet spot $15–$100). The average incumbent carries 3,275 reviews — the moat a new listing must climb.

Natural Vapor Rub

Skip it

Soft demand (-56.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.03–$34.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$11.98

avg listing price — sweet spot $15–$100

Review moat

Okay3,274.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$66K

$66K/yr · 39K searches

Growth

Bad-56.0%

90-day search growth — must beat 0% to launch

Is natural vapor rub profitable on Amazon?

According to Flapen's Amazon United States niche tracking, natural vapor rub is a $66K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 38/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

natural vapor rub market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $60K–$72K; units × avg price
Conversion rate: 14.2%
Avg BSR: #194
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 6.5%
Avg brand age: 99 months
Avg seller age: 150 days

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

524

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Badger42%
Wellements24%
Zarbee's8%
HERBION7%
Mentholatum6%
Babo Botanicals4%
Open — no brand owns it (4 brands, 9%)

natural vapor rub demand & seasonality

Weekly Amazon search volume, last 40 weeks — -56.0% search growth over the last 90 days.

Open Trend

Top natural vapor rub search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

badger chest rub8K/yr -63.5%14.4% conv.
wellements chest rub8K/yr -58.9%22.0% conv.
natural vapor rub5K/yr -43.2%8.5% conv.
badger aromatic chest rub5K/yr -55.2%12.4% conv.
organic chest rub4K/yr -53.1%7.6% conv.
organic vapor rub5K/yr -58.8%8.5% conv.
natural chest rub3K/yr -50.1%6.1% conv.
wellements chest and foot rub2K/yr -45.3%22.9% conv.

All search terms

Top natural vapor rub products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Badger Aromatic Chest Rub 100% Organic Vaporub w/Eucalyptus & Lavender Essential Oils to Clear & Soothe All-Natural Chest Congestion Relief for Adults & Kids .75 oz Tin

Badger$8.414.4★1,367 rev

Wellements Organic Baby Chest & Foot Rub for 3 Months+ (1.8 Fl Oz) | Soothes & Comforts | Baby congestion relief* with Eucalyptus and Lavender | Free From Petroleum Menthol and Artificial Fragrance

Wellements$11.694.7★636 rev

Badger Aromatic Chest Rub Eucalyptus & Mint 2 oz

Badger$11.244.4★1,367 rev

Zarbees Baby Soothing Chest Rub with Eucalyptus & Lavender Petroleum-Free Safe and Effective Formula 1.5 Ounce

Zarbee's$5.494.8★8,748 rev

HERBION Naturals Chest Rub - Soothing Ointment with Soothing Vapors for Adults & Children 2+ - Relieves Cough Cold Nasal & Chest Congestion Reduces Muscle & Joint Aches (3.53 Oz (Pack of 1)

HERBION$11.324.5★1,433 rev

Newest

by launch date

Betterbrand Petroleum-Free Medicated Tallow Rub Natural Vapor Rub Alternative with Menthol & Eucalyptus - Grass-Fed Tallow Balm for Chest Congestion Relief - 1.6oz

Betterbrand$34.8667 rev

8mo ago

VanMan Menthol Vapor Rub Soothing Eucalyptus & Menthol Balm for Muscle & Congestion Support Chest Rub & Natural Ointment for Sinus Comfort Petroleum-Free - 1 oz

The VanMan Company$11.4961 rev

1y ago

Frida Baby No-Mess Vapor Rub Baby Vapor Rub for Chest Neck Back + Foot Non-Medicated Petroleum-Free Hands-Free Applicator Tube Non-Staining Soothing Eucalyptus & Lavender for Sleep

Frida$6.022,403 rev

2y ago

Hylands Baby Organic Chest Rub Soothe and Comfort with Organic Lavender Peppermint and Chamomile Flower Oil Safe and Gentle Dermatologist Tested 1.76 Oz Infant

Hyland's$8.34551 rev

3y ago

Badger Aromatic Chest Rub 100% Organic Vaporub w/Eucalyptus & Lavender Essential Oils to Clear & Soothe All-Natural Chest Congestion Relief for Adults & Kids 2 oz Tin 2-Pack

Badger$20.401,367 rev

6y ago

What reviews say buyers love and hate about natural vapor rub

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“Aroma is perfect”

Quality-Overall9%

“Excellent product”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product6%

“As advertised”

Breathability6%

“makes breathing more comfortable”

Value For Money5%

“The value for the money is really good”

Efficiency4%

“Very effective”

Allergies4%

“Weve never had any issues with skin irritation”

Soft Feel2%

“Gentle on skin”

Strength2%

“Comes on strong”

What buyers complain about

Smell25%

“I could not smell”

Strength8%

“Very low strength”

Size-Overall6%

“It is a bit small”

Allergies6%

“Caused and allergic reaction”

Functionality-Overall4%

“Eyebrow pencil. Doesnt apply evenly”

Advertised Vs Actual Product3%

“This is deceitful information”

Value For Money3%

“Waste of money”

Thickness3%

“thicker”

Durability3%

“This will not last”

Ingredients-Overall2%

“Menthol/ eucalyptus oil is not as strong as it has been for decades”

Top return reasons

Product Condition25%

Smell15%

Functionality-Overall13%

Age Suitability8%

Advertised Vs Actual Product7%

Value For Money6%

Size-Overall5%

Ingredients-Overall3%

Leak-Proof3%