Natural Toothpaste

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

357K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

12.7%

Market size, estimated

$1.3Ma year

Peak month

August4.8× the quietest month

Top search term

burts bees toothpaste158K searches a year

Listings sell for $29.34 on average, from $15.60 to $59.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At $29.34 that is $147K to $176K a year per listing.

Average price

$29.34inside the $15 to $100 sweet spot

Price range

$15.60–$59.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

5,000–6,000

Revenue per listing a year

$147K–$176K

Returns

0.7%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #4,469 within Toothpaste. It carries 1,469 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

13.2%

Average rank

#4,469in Toothpaste

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,469per listing

Listings tracked

10

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months