Natural Teeth Whitening

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

9.7%

Market size, estimated

$6.5Ma year

Peak month

July1.8× the quietest month

Top search term

guru nanda whitening strips954K searches a year

Listings sell for $19.81 on average, from $2.59 to $36.30. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $19.81 that is $396K to $495K a year per listing.

Average price

$19.81inside the $15 to $100 sweet spot

Price range

$2.59–$36.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

$396K–$495K

Returns

0.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Teeth Whitening. It carries 21,242 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#25in Teeth Whitening

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

21,242per listing

Listings tracked

18

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months