Natural Mouthwash

Shoppers searched for this 903K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

903K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

12.0%

Market size, estimated

$1.5Ma year

Peak month

May1.6× the quietest month

Top search term

guru nanda mouthwash265K searches a year

Listings sell for $13.85 on average, from $7.53 to $27.46. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $13.85 that is $42K to $55K a year per listing.

Average price

$13.85under the $15 to $100 sweet spot

Price range

$7.53–$27.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$42K–$55K

Returns

0.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #98 within Mouthwash. It carries 8,506 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#98in Mouthwash

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

8,506per listing

Listings tracked

22

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

73 months