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Natural Laundry Scent Booster

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 90% of clicks, so Natural Laundry Scent Booster is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$332K/yr225K searches / yr
90-day growth
+26.8%search demand this quarter
Competition
68%top-5 click share · 8 brands · 24 sellers

Flapen Score

Natural Laundry Scent Booster against its category

The dotted line is the Health & Household average. Past it, Natural Laundry Scent Booster is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Laundry Scent Booster market on Amazon at a glance

Shoppers on Amazon United States searched for Natural Laundry Scent Booster 225K times last year and spent an estimated $332K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $332K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
10.5%
Market size, estimated
$332Ka year
Peak month
July2.3× the quietest month
Top search term
non toxic laundry scent booster42K searches a year

02 · Price

A sale here is worth $14.08.

Listings sell for $14.08 on average, from $4.82 to $20.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.08 that is $11K to $14K a year per listing.

Average price
$14.08under the $15 to $100 sweet spot
Price range
$4.82–$20.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #60 within Laundry. It carries 936 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#60in Laundry
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
936per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Natural Laundry Scent Booster products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

$0$33K$66K$100K$133K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

24

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

6%

  • Mrs. MEYER'S59%
  • Freelivity11%
  • KIND LAUNDRY9%
  • Arm & Hammer8%
  • BLUELAND5%
  • Downy4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Natural Laundry Scent Booster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Natural Laundry Scent Booster search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • non toxic laundry scent booster42K/yr
  • natural laundry scent booster40K/yr
  • mrs meyers laundry scent boosters19K/yr
  • meyers laundry scent booster17K/yr
  • mrs meyers scent booster16K/yr
  • non toxic scent booster laundry12K/yr
  • meyers scent booster9K/yr
  • natural scent booster laundry13K/yr
  • organic laundry scent booster8K/yr
  • all natural laundry scent booster8K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Laundry Scent Booster

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
41%of negative reviews mention “Smell”
0.2%of orders come back
“Smells horrible”
A buyer, on “Smell”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Natural Laundry Scent Booster questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data