Natural Laundry Detergent

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

8.6%

Market size, estimated

$3.5Ma year

Peak month

November1.8× the quietest month

Top search term

ecos laundry detergent410K searches a year

Listings sell for $20.55 on average, from $8.03 to $83.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $20.55 that is $62K to $82K a year per listing.

Average price

$20.55inside the $15 to $100 sweet spot

Price range

$8.03–$83.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$62K–$82K

Returns

0.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Laundry. It carries 14,780 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#172in Laundry

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

14,780per listing

Listings tracked

38

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months