Natural Floss
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 94% of clicks, so Natural Floss is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $2.3M/yr779K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 573 sellers
Flapen Score
Natural Floss against its category
The dotted line is the Health & Household average. Past it, Natural Floss is stronger. Inside it, weaker.
Market
The Natural Floss market on Amazon at a glance
Shoppers on Amazon United States searched for Natural Floss 779K times last year and spent an estimated $2.3M. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 779K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
- Searches, last 12 months
- 779K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 15.2%
- Market size, estimated
- $2.3Ma year
- Peak month
- October1.9× the quietest month
- Top search term
- dr tungs smart floss241K searches a year
02 · Price
A sale here is worth $19.34.
Listings sell for $19.34 on average, from $3.21 to $57.93. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $19.34 that is $97K to $116K a year per listing.
- Average price
- $19.34inside the $15 to $100 sweet spot
- Price range
- $3.21–$57.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $97K–$116K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Dental Floss & Picks. It carries 6,696 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Dental Floss & Picks
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 6,696per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Natural Floss products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DrTungs Smart Floss - Natural PTFE & PFAS Free Floss Gentle on Gums Expands & Stretches BPA Free Floss - Natural Dental Floss Cardamom Flavor (Pack of 3)
- Price
- $19.67
- Rating
- 4.6/5
- Reviews
- 3,682
- Age
- 17y ago

DrTungs Smart Floss - Natural Dental Floss PTFE & PFAS Free Gentle on Gums Expands & Stretches BPA Free - Cardamom Flavor(Pack of 6)
- Price
- $33.67
- Rating
- 4.5/5
- Reviews
- 15,456
- Age
- 19y ago

Boka Ela Mint Expandable Woven Dental Floss Made from Plant-Based Vegetable Wax Teflon-Free 30 Yards of Waxed Floss (Pack of 1)
- Price
- $6.87
- Rating
- 4.3/5
- Reviews
- 3,061
- Age
- 6y ago

DrTungs Smart Floss - Natural PTFE & PFAS Free Floss Gentle on Gums Expands & Stretches BPA Free Floss - Natural Dental Floss Cardamom Flavor (Pack of 2)
- Price
- $14.07
- Rating
- 4.5/5
- Reviews
- 15,456
- Age
- 11y ago

drTungs Smart Floss Mint for Teeth - Natural Expanding Dental Floss Gentle on Tooth & Gums Expands & Glides PTFE & PFAS Free Certified Organic Mint Essential Oils - Pack of 2
- Price
- $14.16
- Rating
- 4.2/5
- Reviews
- 244
- Age
- 10mo ago
Trending
estimated 90-day click momentum
drTungs Smart Floss Mint for Teeth - Natural Expanding Dental Floss Gentle on Tooth & Gums Expands & Glides PTFE & PFAS Free Certified Organic Mint Essential Oils - Pack of 6
- Price
- $32.71
- Rating
- 4.2/5
- Reviews
- 244
- Age
- 10mo ago

Cocofloss Expanding Woven Dental Floss by Cocolab Waxed Tooth Floss for Daily Oral Care Coconut Oil Infused Vegan for Adults and Kids Mint Scent 3 Pack
- Price
- $28.35
- Rating
- 4.5/5
- Reviews
- 21,122
- Age
- 10y ago

drTungs Smart Floss Mint for Teeth - Natural Expanding Dental Floss Gentle on Tooth & Gums Expands & Glides PTFE & PFAS Free Certified Organic Mint Essential Oils - Pack of 2
- Price
- $14.16
- Rating
- 4.2/5
- Reviews
- 244
- Age
- 10mo ago

EcoYou Charcoal Bamboo Floss | 2 Non Toxic Natural Floss Refill with Metal Container | Organic Mint & Candelilla Wax | Vegan & Biodegradable | Compatible w/Similar Dental Floss Silk Refill Containers
- Price
- $9.43
- Rating
- 4.5/5
- Reviews
- 741
- Age
- 4y ago

DrTungs Smart Floss - Natural Floss PTFE & PFAS Free Floss Gentle on Gums Expands & Stretches BPA Free - Natural Dental Floss Cardamom Flavor (Pack of 1)
- Price
- $6.71
- Rating
- 4.5/5
- Reviews
- 15,456
- Age
- 22y ago
Newest
by launch date
drTungs Smart Floss Mint for Teeth - Natural Expanding Dental Floss Gentle on Tooth & Gums Expands & Glides PTFE & PFAS Free Certified Organic Mint Essential Oils - Pack of 2
- Price
- $14.16
- Rating
- 4.2/5
- Reviews
- 244
- Age
- 10mo ago

drTungs Smart Floss Mint for Teeth - Natural Expanding Dental Floss Gentle on Tooth & Gums Expands & Glides PTFE & PFAS Free Certified Organic Mint Essential Oils - Pack of 6
- Price
- $32.71
- Rating
- 4.2/5
- Reviews
- 244
- Age
- 10mo ago

Davids Expanding Dental Floss Refills 2 Spools 250+ No Break Woven Strands Waxed Vegan w/Nano Hydroxyapatite Cocoa Butter & Mint Kid Friendly 66 yd
- Price
- $8.69
- Rating
- 4.5/5
- Reviews
- 1,047
- Age
- 2y ago

Davids Expanding Dental Floss + Refill w/Hydroxyapatite No Break Woven Strands Waxed Vegan Cocoa Butter & Mint Kid Friendly Refillable Dispenser 66 yd
- Price
- $9.70
- Rating
- 4.5/5
- Reviews
- 1,047
- Age
- 2y ago

Natural Dental Floss Picks 75 Pack Organic Biodegradable Floss Sticks with Strong Bamboo Charcoal Thread & Vegan Cornstarch Handle No Plastics No Artificial Flavours - Kraft Paper Box
- Price
- $9.74
- Rating
- 4.6/5
- Reviews
- 1,145
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
573
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 98%
Open market
4%
- drTung's73%
- Boka10%
- Davids4%
- Cocolab3%
- Beautiful Mind3%
- EcoYou2%
- Open — no brand owns it (3 brands, 4%)
Demand
Natural Floss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Natural Floss search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dr tungs smart floss241K/yr
- smart floss69K/yr
- dr tungs floss60K/yr
- natural floss48K/yr
- non toxic floss39K/yr
- boka floss41K/yr
- plastic free floss24K/yr
- dr. tungs smart floss27K/yr
- pfas free dental floss29K/yr
- organic floss28K/yr
Reviews and returns
What reviews say buyers love and hate about Natural Floss
We read the reviews and the return reasons for every product selling here.
“It is expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Floss questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









