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Natural Floss

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 94% of clicks, so Natural Floss is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$2.3M/yr779K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
60%top-5 click share · 9 brands · 573 sellers

Flapen Score

Natural Floss against its category

The dotted line is the Health & Household average. Past it, Natural Floss is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Floss market on Amazon at a glance

Shoppers on Amazon United States searched for Natural Floss 779K times last year and spent an estimated $2.3M. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 779K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
779K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
15.2%
Market size, estimated
$2.3Ma year
Peak month
October1.9× the quietest month
Top search term
dr tungs smart floss241K searches a year

02 · Price

A sale here is worth $19.34.

Listings sell for $19.34 on average, from $3.21 to $57.93. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $19.34 that is $97K to $116K a year per listing.

Average price
$19.34inside the $15 to $100 sweet spot
Price range
$3.21–$57.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
$97K–$116K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Dental Floss & Picks. It carries 6,696 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Dental Floss & Picks
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
6,696per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Natural Floss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

573

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

4%

  • Brand 173%
  • Brand 210%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Natural Floss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Natural Floss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr tungs smart floss241K/yr
  • smart floss69K/yr
  • dr tungs floss60K/yr
  • natural floss48K/yr
  • non toxic floss39K/yr
  • boka floss41K/yr
  • plastic free floss24K/yr
  • dr. tungs smart floss27K/yr
  • pfas free dental floss29K/yr
  • organic floss28K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Floss

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
0.2%of orders come back
“It is expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Natural Floss questions

Answered from the same tracked data.