Natural Fabric Softener

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $798K a year.

Searches, last 12 months

413K

Growth, 90 days vs prior 90

+9.9%

Conversion, latest week

12.3%

Market size, estimated

$798Ka year

Peak month

January1.3× the quietest month

Top search term

attitude fabric softener52K searches a year

Listings sell for $15.69 on average, from $5.24 to $49.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $15.69 that is $20K to $24K a year per listing.

Average price

$15.69inside the $15 to $100 sweet spot

Price range

$5.24–$49.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$20K–$24K

Returns

0.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #154 within Laundry. It carries 2,827 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

97%

Out of stock, average day

1.5%

Average rank

#154in Laundry

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

2,827per listing

Listings tracked

33

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months