Natural Dishwasher Detergent
PassNatural Dishwasher Detergent scores 65 out of 100, a Pass. Shoppers spend an estimated $4.3M a year here, search demand grew +15.9% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $4.3M/yr1.3M searches / yr
- 90-day growth
- +15.9%search demand this quarter
- Competition
- 50%top-5 click share · 9 brands · 283 sellers
Flapen Score
Natural Dishwasher Detergent against its category
The dotted line is the Health & Household average. Past it, Natural Dishwasher Detergent is stronger. Inside it, weaker.
Market
The Natural Dishwasher Detergent market on Amazon at a glance
Shoppers on Amazon United States searched for Natural Dishwasher Detergent 1.3M times last year and spent an estimated $4.3M. The top 5 brands take 94% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +15.9%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $4.3Ma year
- Peak month
- January5.3× the quietest month
- Top search term
- branch basics749K searches a year
02 · Price
A sale here is worth $37.82.
Listings sell for $37.82 on average, from $7.02 to $114.60. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $37.82 that is $113K to $151K a year per listing.
- Average price
- $37.82inside the $15 to $100 sweet spot
- Price range
- $7.02–$114.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $113K–$151K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2,573 within Dishwashing. It carries 2,554 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #2,573in Dishwashing
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 2,554per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Natural Dishwasher Detergent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Branch Basics Dishwasher Tablets 60 Ct | Plastic-Free Fragrance-Free Human-Safe Dishwasher Pods Replacement | Delivers a Powerful Clean Without Harsh Chemicals
- Price
- $26.44
- Rating
- 4.6/5
- Reviews
- 341
- Age
- 1y ago

Branch Basics Cleaning Essentials Kit: All Purpose Glass and Bathroom Cleaner - Concentrate (33.8 Oz) (17 Refills) + Refillable Plastic Spray Bottles (24 Oz) Plant Based Human-Safe & Fragrance Free
- Price
- $64.65
- Rating
- 4.7/5
- Reviews
- 372
- Age
- 1y ago

Ladybranch Women V Neck Ribbed Long Sleeve Shirt Fitted Basic Knit Top(Large Khaki)
- Price
- $15.94
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

Branch Basics Concentrate Refill (33.8 oz) | All Purpose Multi-Surface Cleaning Concentrate - Replace Every Household Cleaner | Plant & Mineral-Based Human-Safe Fragrance Free
- Price
- $54.24
- Rating
- 4.8/5
- Reviews
- 625
- Age
- 1y ago

Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack
- Price
- $21.94
- Rating
- 4.5/5
- Reviews
- 2,030
- Age
- 1y ago
Trending
estimated 90-day click momentum
Branch Basics Gel Hand Soap Refill 32oz | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin
- Price
- $54.70
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 2mo ago

LOVYKIDIDO Size 11 12Y Teen Girls Clothes Athletic Branch Print Running Basic Shorts Summer Casual Shorts for Girls Outfits Black Gray Brown Branch(11-12Y)
- Price
- $14.51
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 3mo ago

Ladybranch Womens Long Sleeve Tops Soft Ribbed Knit Shirts Basic Comfortable Clothes Blouse Tunic Four Season(XX-Large White)
- Price
- $14.98
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

Ladybranch Women V Neck Ribbed Long Sleeve Shirt Fitted Basic Knit Top(Large Khaki)
- Price
- $15.94
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

Branch Basics Dishwasher Tablets 120 Ct | Plastic-Free Fragrance-Free Human-Safe Dishwasher Pods Replacement | Delivers a Powerful Clean Without Harsh Chemicals (60 Count Pack of 2)
- Price
- $45.30
- Rating
- 4.6/5
- Reviews
- 341
- Age
- 5mo ago
Newest
by launch date
Branch Basics Gel Hand Soap Refill 32oz | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin
- Price
- $54.70
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 2mo ago

LOVYKIDIDO Size 11 12Y Teen Girls Clothes Athletic Branch Print Running Basic Shorts Summer Casual Shorts for Girls Outfits Black Gray Brown Branch(11-12Y)
- Price
- $14.51
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 3mo ago

Branch Basics Dishwasher Tablets 120 Ct | Plastic-Free Fragrance-Free Human-Safe Dishwasher Pods Replacement | Delivers a Powerful Clean Without Harsh Chemicals (60 Count Pack of 2)
- Price
- $45.30
- Rating
- 4.6/5
- Reviews
- 341
- Age
- 5mo ago

Branch Basics Ultimate Starter Kit: Natural All Purpose Cleaner Glass Bathroom Foaming Hand Wash (4 Plastic Bottles + Concentrate + Oxygen Boost) Laundry Detergent Plastic-Free Dishwasher Tablets
- Price
- $114.60
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 12mo ago

Branch Basics Laundry Detergent 4lbs (120 loads) | Plant & Mineral-Based Formula | Lifts Stains & Removes Odor | Plastic-Free Fragrance-Free & Safe for Sensitive Skin
- Price
- $38.08
- Rating
- 4.5/5
- Reviews
- 149
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
283
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 93%
Open market
3%
- Branch Basics52%
- Ladybranch16%
- Molly's Suds13%
- Puracy6%
- Koala Eco6%
- LOVYKIDIDO3%
- Open — no brand owns it (3 brands, 3%)
Demand
Natural Dishwasher Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 5.3×
Search terms
Top Natural Dishwasher Detergent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- branch basics749K/yr
- molly suds dish soap101K/yr
- branch basics dishwasher tablets140K/yr
- branch basics dish soap54K/yr
- puracy dish soap61K/yr
- koala eco dish soap41K/yr
- mollys suds dish soap13K/yr
- mollysuds dish soap16K/yr
- branch basic12K/yr
- dr bronners dish soap13K/yr
Reviews and returns
What reviews say buyers love and hate about Natural Dishwasher Detergent
We read the reviews and the return reasons for every product selling here.
“DOES NOT CLEAN”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Dishwasher Detergent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









