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Natural Dishwasher Detergent

Pass

Natural Dishwasher Detergent scores 65 out of 100, a Pass. Shoppers spend an estimated $4.3M a year here, search demand grew +15.9% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$4.3M/yr1.3M searches / yr
90-day growth
+15.9%search demand this quarter
Competition
50%top-5 click share · 9 brands · 283 sellers

Flapen Score

Natural Dishwasher Detergent against its category

The dotted line is the Health & Household average. Past it, Natural Dishwasher Detergent is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Dishwasher Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Natural Dishwasher Detergent 1.3M times last year and spent an estimated $4.3M. The top 5 brands take 94% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+15.9%
Conversion, latest week
9.1%
Market size, estimated
$4.3Ma year
Peak month
January5.3× the quietest month
Top search term
branch basics749K searches a year

02 · Price

A sale here is worth $37.82.

Listings sell for $37.82 on average, from $7.02 to $114.60. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $37.82 that is $113K to $151K a year per listing.

Average price
$37.82inside the $15 to $100 sweet spot
Price range
$7.02–$114.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$113K–$151K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2,573 within Dishwashing. It carries 2,554 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#2,573in Dishwashing
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,554per listing
Listings tracked
27

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Natural Dishwasher Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

283

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

3%

  • Brand 152%
  • Brand 216%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Demand

Natural Dishwasher Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 5.3×

Search terms

Top Natural Dishwasher Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • branch basics749K/yr
  • molly suds dish soap101K/yr
  • branch basics dishwasher tablets140K/yr
  • branch basics dish soap54K/yr
  • puracy dish soap61K/yr
  • koala eco dish soap41K/yr
  • mollys suds dish soap13K/yr
  • mollysuds dish soap16K/yr
  • branch basic12K/yr
  • dr bronners dish soap13K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Dishwasher Detergent

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
24%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“DOES NOT CLEAN”
A buyer, on “Ease Of Cleaning”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Natural Dishwasher Detergent questions

Answered from the same tracked data.