Natural Cleaning Wipes
PassNatural Cleaning Wipes scores 65 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, search demand grew +33.2% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $1.6M/yr968K searches / yr
- 90-day growth
- +33.2%search demand this quarter
- Competition
- 39%top-5 click share · 7 brands · 719 sellers
Flapen Score
Natural Cleaning Wipes against its category
The dotted line is the Health & Household average. Past it, Natural Cleaning Wipes is stronger. Inside it, weaker.
Market
The Natural Cleaning Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Natural Cleaning Wipes 968K times last year and spent an estimated $1.6M. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 968K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 968K
- Growth, 90 days vs prior 90
- +33.2%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $1.6Ma year
- Peak month
- June2.6× the quietest month
- Top search term
- seventh generation274K searches a year
02 · Price
A sale here is worth $20.73.
Listings sell for $20.73 on average, from $3.88 to $50.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $20.73 that is $52K to $62K a year per listing.
- Average price
- $20.73inside the $15 to $100 sweet spot
- Price range
- $3.88–$50.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $52K–$62K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #523 within All-Purpose Cleaners. It carries 6,185 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 98%
- Out of stock, average day
- 4.2%
- Average rank
- #523in All-Purpose Cleaners
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 6,185per listing
- Listings tracked
- 42
04 · Newcomers
6 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Natural Cleaning Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seventh Generation Disinfecting Wipes Lemongrass Citrus 70 Count 3 Pack Botanical Multi-Surface Cleaner Kills 99.9% Germs No Bleach Plant-Based Formula for Home Kitchen Bathroom Car Interior
- Price
- $18.93
- Rating
- 4.4/5
- Reviews
- 3,316
- Age
- 10y ago

Seventh Generation Multi-Surface Wipes 70 Count Pack of 3 Garden Mint Plant-Based Cleaning Wipes No Harsh Fumes or Residue Safe Around Kids
- Price
- $16.64
- Rating
- 4.8/5
- Reviews
- 2,604
- Age
- 4y ago

Seventh Generation Multi Surface Wipes Pack of 3 for all purpose cleaning lemon zest scent with 100% essential oils and botanical ingredients 70 ct each
- Price
- $20.29
- Rating
- 4.8/5
- Reviews
- 2,604
- Age
- 1y ago

Seventh Generation Multi Surface Wipes All Purpose Cleaning Lemon Zest scent with 100% Essential Oils and Botanical Ingredients 70 count Pack of 6
- Price
- $34.17
- Rating
- 4.8/5
- Reviews
- 2,604
- Age
- 3y ago

Biom All-Purpose Cleaning Wipes Refill (4pk x 60ct Each) - Biodegradable All Natural Plant-Based Non-Toxic Wipes for Home & Travel - Kid & Pet Friendly (Santal)
- Price
- $24.94
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Biom All-Purpose Cleaning Wipes Refill (4pk x 60ct Each) - Biodegradable All Natural Plant-Based Non-Toxic Wipes for Home & Travel - Kid & Pet Friendly (Grapefruit)
- Price
- $33.56
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

Biom All-Purpose Cleaning Wipes Refill (4pk x 60ct Each) - Biodegradable All Natural Plant-Based Non-Toxic Wipes for Home & Travel - Kid & Pet Friendly (Santal)
- Price
- $24.94
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

Biom All-Purpose Cleaning Wipes Refill (8pk x 60ct Each) - Biodegradable All Natural Plant-Based Non-Toxic Wipes for Home & Travel - Kid & Pet Friendly (Santal)
- Price
- $42.37
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

Biom All-Purpose Cleaning Wipes Refill (8pk x 60ct Each) - Biodegradable All Natural Plant-Based Non-Toxic Wipes for Home & Travel - Kid & Pet Friendly (Grapefruit)
- Price
- $50.04
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago

Biom Hand Sanitizing Wipes Starter Kit - 4pk(200 Total) Eucalyptus Scent Wipes + Refillable BPA-Free Dispenser-Biodegradable All Natural Plant-Based Non-Toxic Wet Wipes with Aloe for Soft Skin
- Price
- $47.77
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 2y ago
Newest
by launch date
Biom All-Purpose Cleaning Wipes Refill (4pk x 60ct Each) - Biodegradable All Natural Plant-Based Non-Toxic Wipes for Home & Travel - Kid & Pet Friendly (Santal)
- Price
- $24.94
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

Biom All-Purpose Cleaning Wipes Refill (4pk x 60ct Each) - Biodegradable All Natural Plant-Based Non-Toxic Wipes for Home & Travel - Kid & Pet Friendly (Grapefruit)
- Price
- $33.56
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

Biom All-Purpose Cleaning Wipes Refill (8pk x 60ct Each) - Biodegradable All Natural Plant-Based Non-Toxic Wipes for Home & Travel - Kid & Pet Friendly (Santal)
- Price
- $42.37
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

Biom Flushable Wipes -Travel Size 5 pack(50 Wipes) -Plastic-Free Plant Fiber Fragrance-Free and Gentle for Sensitive Skin Aloe Infused - Hypoallergenic Unscented
- Price
- $14.61
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 6mo ago

Biom Hand Sanitizing Wipes -Travel Size 10-pack(200 Wipes) 65% Ethanol Alcohol Kills 99.9% of Germs Removes Dirt and Grime Made with Plant-Based & Plastic Free Fibers Hypoallergenic -Santal Escape
- Price
- $28.21
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
7 flat
Sellers
719
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 74%
Open market
1%
- Seventh Generation62%
- Biom21%
- Method9%
- biom3%
- Aunt Fannie's3%
- Amazon Basics1%
- Open — no brand owns it (1 brand, 1%)
Demand
Natural Cleaning Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Search terms
Top Natural Cleaning Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- seventh generation274K/yr
- seventh generation wipes211K/yr
- biom wipes80K/yr
- seventh generation disinfecting wipes51K/yr
- biom disinfecting wipes16K/yr
- 7th generation wipes38K/yr
- non toxic cleaning wipes35K/yr
- method wipes33K/yr
- seventh40K/yr
- 7th generation29K/yr
Reviews and returns
What reviews say buyers love and hate about Natural Cleaning Wipes
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Cleaning Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









