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Natural Cleaning

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Natural Cleaning is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$133K/yr71K searches / yr
90-day growth
+40.1%search demand this quarter
Competition
47%top-5 click share · 6 brands · 771 sellers

Flapen Score

Natural Cleaning against its category

The dotted line is the Health & Household average. Past it, Natural Cleaning is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Cleaning market on Amazon at a glance

Shoppers on Amazon United States searched for Natural Cleaning 71K times last year and spent an estimated $133K. The top 5 brands take 100% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+40.1%
Conversion, latest week
12.7%
Market size, estimated
$133Ka year
Top search term
koala eco kitchen cleaner20K searches a year

02 · Price

A sale here is worth $14.74.

Listings sell for $14.74 on average, from $3.91 to $43.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.74 that is $4K to $7K a year per listing.

Average price
$14.74under the $15 to $100 sweet spot
Price range
$3.91–$43.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #287 within All-Purpose Cleaners. It carries 22,639 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
97%
Out of stock, average day
1.9%
Average rank
#287in All-Purpose Cleaners
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
22,639per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Natural Cleaning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

771

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

0%

  • Brand 153%
  • Brand 242%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Search terms

Top Natural Cleaning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • koala eco kitchen cleaner20K/yr
  • mrs meyers lemon verbena16K/yr
  • meyers lemon verbena9K/yr
  • meyers lemon6K/yr
  • koala kitchen cleaner3K/yr
  • natural cleaning7K/yr
  • mrs meyers lemon4K/yr
  • organic kitchen cleaner3K/yr
  • mrs meyers multi-surface cleaner lemon verbena3K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Cleaning

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.2%of orders come back
“Weird smell”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Natural Cleaning questions

Answered from the same tracked data.