Natural Cleaning
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Natural Cleaning is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $133K/yr71K searches / yr
- 90-day growth
- +40.1%search demand this quarter
- Competition
- 47%top-5 click share · 6 brands · 771 sellers
Flapen Score
Natural Cleaning against its category
The dotted line is the Health & Household average. Past it, Natural Cleaning is stronger. Inside it, weaker.
Market
The Natural Cleaning market on Amazon at a glance
Shoppers on Amazon United States searched for Natural Cleaning 71K times last year and spent an estimated $133K. The top 5 brands take 100% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- +40.1%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $133Ka year
- Top search term
- koala eco kitchen cleaner20K searches a year
02 · Price
A sale here is worth $14.74.
Listings sell for $14.74 on average, from $3.91 to $43.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.74 that is $4K to $7K a year per listing.
- Average price
- $14.74under the $15 to $100 sweet spot
- Price range
- $3.91–$43.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #287 within All-Purpose Cleaners. It carries 22,639 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 97%
- Out of stock, average day
- 1.9%
- Average rank
- #287in All-Purpose Cleaners
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 22,639per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Natural Cleaning products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mrs. Meyers Clean Day Multi-Surface Everyday Cleaner Lemon Verbena Scent 16 Fl Oz
- Price
- $4.78
- Rating
- 4.7/5
- Reviews
- 36,899
- Age
- 17y ago

Koala Eco Multi-Purpose Kitchen Cleaner - with Australian Lemon Myrtle & Mandarin Essential Oil- 16 oz
- Price
- $14.66
- Rating
- 4.8/5
- Reviews
- 325
- Age
- 2y ago

Koala Eco Multi-Purpose Kitchen Cleaner - with Australian Lemon Myrtle & Mandarin Essential Oil - 34oz
- Price
- $22.78
- Rating
- 4.8/5
- Reviews
- 325
- Age
- 2y ago

Koala Eco Gift Set of 3 Includes: Kitchen Cleaner Dish Soap Hand Wash Beautifully Packaged - Australian Lemon Eucalyptus Lemon Myrtle & Rosemary Essential Oil 16 oz (3 Pack)
- Price
- $39.70
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 1y ago

MRS. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Lemon Verbena Scent 32 Fl Oz Bottle - 2 Pack
- Price
- $14.00
- Rating
- 4.8/5
- Reviews
- 80,027
- Age
- 9y ago
Trending
estimated 90-day click momentum
Koala Eco Dish Soap - with Australian Lemon Myrtle & Mandarin Essential Oil - 34oz
- Price
- $22.52
- Rating
- 4.7/5
- Reviews
- 316
- Age
- 2y ago

Koala Eco Multi-Purpose Kitchen Cleaner - with Australian Lemon Myrtle & Mandarin Essential Oil - 16 oz (6 Pack)
- Price
- $43.76
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2y ago

Koala Eco Multi-Purpose Bathroom Cleaner - with Australian Eucalyptus Essential Oil - 34 oz
- Price
- $22.23
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 2y ago

ATTITUDE Kitchen Cleaner Spray EWG Verified Degreaser Spray to Cut Grease & Grime Plant-Based & Vegan Lavender & Rosemary 26 Fl Oz
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 1y ago

Koala Eco Gift Set of 3 Includes: Kitchen Cleaner Dish Soap Hand Wash Beautifully Packaged - Australian Lemon Eucalyptus Lemon Myrtle & Rosemary Essential Oil 16 oz (3 Pack)
- Price
- $39.70
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 1y ago
Newest
by launch date
ATTITUDE Kitchen Cleaner Spray EWG Verified Degreaser Spray to Cut Grease & Grime Plant-Based & Vegan Lavender & Rosemary 26 Fl Oz
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 1y ago

Koala Eco Stainless Steel & Chrome Cleaner - Peppermint Essential Oil - 16oz
- Price
- $14.07
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 1y ago

Koala Eco Gift Set of 3 Includes: Kitchen Cleaner Dish Soap Hand Wash Beautifully Packaged - Australian Lemon Eucalyptus Lemon Myrtle & Rosemary Essential Oil 16 oz (3 Pack)
- Price
- $39.70
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 1y ago

Koala Eco Multi-Purpose Kitchen Cleaner - with Australian Lemon Myrtle & Mandarin Essential Oil - 34oz
- Price
- $22.78
- Rating
- 4.8/5
- Reviews
- 325
- Age
- 2y ago

Koala Eco Multi-Purpose Bathroom Cleaner - with Australian Eucalyptus Essential Oil - 34 oz
- Price
- $22.23
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
771
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 91%
Open market
0%
- Mrs. MEYER'S53%
- Koala Eco42%
- BIO SPECTRA ATTITUDE3%
- ATTITUDE1%
- Method1%
- BLUELAND1%
- Open — no brand owns it (0%)
Search terms
Top Natural Cleaning search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- koala eco kitchen cleaner20K/yr
- mrs meyers lemon verbena16K/yr
- meyers lemon verbena9K/yr
- meyers lemon6K/yr
- koala kitchen cleaner3K/yr
- natural cleaning7K/yr
- mrs meyers lemon4K/yr
- organic kitchen cleaner3K/yr
- mrs meyers multi-surface cleaner lemon verbena3K/yr
Reviews and returns
What reviews say buyers love and hate about Natural Cleaning
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Cleaning questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









