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Natural Caffeine

Fail

Demand is soft, at -69.6% this quarter, so Natural Caffeine is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$140K/yr76K searches / yr
90-day growth
-69.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 8 sellers

Flapen Score

Natural Caffeine against its category

The dotted line is the Health & Household average. Past it, Natural Caffeine is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Caffeine market on Amazon at a glance

Shoppers on Amazon United States searched for Natural Caffeine 76K times last year and spent an estimated $140K. All 5 brands take every click. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -69.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-69.6%
Conversion, latest week
10.5%
Market size, estimated
$140Ka year
Peak month
February4.8× the quietest month
Top search term
genius caffeine12K searches a year

02 · Price

A sale here is worth $17.49.

Listings sell for $17.49 on average, from $9.75 to $28.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $17.49 that is $35K to $44K a year per listing.

Average price
$17.49inside the $15 to $100 sweet spot
Price range
$9.75–$28.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
$35K–$44K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Endurance & Energy. It carries 4,537 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#154in Endurance & Energy
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
4,537per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Natural Caffeine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 214%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Open — no brand owns it (0%)

Demand

Natural Caffeine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.8×

Search terms

Top Natural Caffeine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • genius caffeine12K/yr
  • extended release caffeine9K/yr
  • genius caffeine pills11K/yr
  • slow release caffeine pills15K/yr
  • extended release caffeine pills11K/yr
  • time release caffeine5K/yr
  • caffeine pills extended release5K/yr
  • slow release caffeine3K/yr
  • time release caffeine pills3K/yr
  • sustained release caffeine supplements3K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Caffeine

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Energy Level”
11%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“I cant distinguish if this level of dose is doing any thing”
A buyer, on “Dosage”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Natural Caffeine questions

Answered from the same tracked data.