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Natural Bug Spray

Pass

Natural Bug Spray scores 76 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +353.4% this quarter, and an estimated 0.7% of orders come back.

Filters Trending
Flapen Score
76
76 / 100
Top 1% of 14,768 Health & Household niches · +27 vs the category median of 49
Market size
$1.3M/yr832K searches / yr
90-day growth
+353.4%search demand this quarter
Competition
47%top-5 click share · 21 brands · 637 sellers

Flapen Score

Natural Bug Spray against its category

The dotted line is the Health & Household average. Past it, Natural Bug Spray is stronger. Inside it, weaker.

76Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Bug Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Natural Bug Spray 832K times last year and spent an estimated $1.3M. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 76 out of 100, a Pass.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 832K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +353.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
832K
Growth, 90 days vs prior 90
+353.4%
Conversion, latest week
10.6%
Market size, estimated
$1.3Ma year
Peak month
June11.9× the quietest month
Top search term
natural bug spray135K searches a year

02 · Price

A sale here is worth $15.15.

Listings sell for $15.15 on average, from $5.21 to $28.70. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $15.15 that is $30K to $38K a year per listing.

Average price
$15.15inside the $15 to $100 sweet spot
Price range
$5.21–$28.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$30K–$38K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #279 within Insect & Pest Repellents. It carries 8,686 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#279in Insect & Pest Repellents
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
8,686per listing
Listings tracked
33

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
68 months

Products

Top Natural Bug Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 flat

Sellers

637

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

47%

Top 20: 86%

Open market

26%

  • Brand 125%
  • Brand 223%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

Natural Bug Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.9×

Search terms

Top Natural Bug Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natural bug spray135K/yr
  • natural mosquito repellent108K/yr
  • badger bug spray69K/yr
  • natural bug repellent69K/yr
  • lemon eucalyptus insect repellent57K/yr
  • organic bug spray40K/yr
  • deet free mosquito repellent44K/yr
  • oil of lemon eucalyptus mosquito repellent30K/yr
  • non toxic bug spray32K/yr
  • all natural bug spray30K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Bug Spray

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
28%of negative reviews mention “Pest/Insect Control”
0.7%of orders come back
“Doesn't work for ants”
A buyer, on “Pest/Insect Control”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Natural Bug Spray questions

Answered from the same tracked data.