Natty Hemp Wraps
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great365.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Price range
Great$11.57–$25.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad$63K$63K/yr · 38K searches
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Is natty hemp wraps profitable on Amazon?
According to Flapen's Amazon United States niche tracking, natty hemp wraps is a $63K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
natty hemp wraps market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $66K–$82K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #2,448
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 45%
- Out of stock
- 0.9%
- Avg brand age
- 51 months
- Avg seller age
- 191 days
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
10
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
13%
- Ultrasir39%
- RSV20%
- MJ Wholesale12%
- The Frugal Smoker6%
- IDOLPET6%
- Ciormis5%
- Open — no brand owns it (4 brands, 13%)
natty hemp wraps demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top natty hemp wraps products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natty Full Width Hemp Wraps 15Packs Per Box 4 Wraps Per Pack - Various Flavors - (1 Count)
Ultrasir$15.354.5★142 rev
Natty Rolling Paper Pre-Wraps Combo Variety 9 Packs + RSV Scoop Card
RSV$11.574.2★84 rev
MJ Whole Natty Full Width Hemp Wraps 15Packs Per Box 4 Wraps Per Pack Various Flavors 1 Count
MJ Wholesale$15.864.5★45 rev
Natty Full Width Wraps 15 Packs Per Box 4 Wraps Per Pack Blueberry (1 Box)
The Frugal Smoker$16.224.9★24 rev
Ciormis Shawl Wraps for Women Silky Jacquard Paisley Pashmina Scarves for Bridal Formal DressesUS-Light Blue
Ciormis$11.984.6★1,001 rev
Newest
by launch date
IDOLPET 3 Packs Cotton Hemp Shawl Wrap Long Head Neck Scarf for Women and Men Lightweight Four Season Use (LS07 BRG)
IDOLPET$14.8253 rev
IDOLPET 3 Packs Cotton Hemp Shawl Wrap Long Head Neck Scarf for Women Lightweight Four Season Use - LS01 BBR
IDOLPET$14.9253 rev
Natty Full Width Wraps 15 Packs Per Box 4 Wraps Per Pack Blueberry (1 Box)
The Frugal Smoker$16.2224 rev
Dealer Distro Natural Hemp Wraps | Bulk Packed Flat | 4 pouches with 25 wraps each | 100 wraps per box
Dealer Distro$16.07153 rev
Natty Light Vintage Logo Mens and Womens Short Sleeve T-Shirt (Beige Large)
Isaac Morris Limited$25.946 rev
Trending
90-day click momentumCiormis Shawl Wraps for Women Silky Jacquard Paisley Pashmina Scarves for Bridal Formal DressesUS-Light Blue
Ciormis$11.984.6★
MANSHU Women Soft Cotton Scarf Shawl and Wrap Big Head Scarf
MANSHU$21.724.6★
IDOLPET 3 Packs Cotton Hemp Shawl Wrap Long Head Neck Scarf for Women Lightweight Four Season Use - LS01 BBR
IDOLPET$14.924.4★
IDOLPET 3 Packs Cotton Hemp Shawl Wrap Long Head Neck Scarf for Women and Men Lightweight Four Season Use (LS07 BRG)
IDOLPET$14.824.4★
Natty Light Vintage Logo Mens and Womens Short Sleeve T-Shirt (Beige Large)
Isaac Morris Limited$25.944.8★
What reviews say buyers love and hate about natty hemp wraps
What buyers praise and complain about, mined from review topics.What buyers love
“Great value but”
“soft and silky feel”
“great product”
“very fresh”
“Very easy to handle”
“Great taste”
“Surprisingly great taste slow burning it is a quality wrap it's one of the best hemp wraps I've had”
“great for rolling”
“as described on the website”
“Smooth natural wraps”
What buyers complain about
“Won't stay rolled because there's no sticky strip”
“Garbage”
“Can be hard to keep rolled”
“Not natural Hemp”
“Burns”
“They taste bad”
“that chemical smell will evaporate too”
“The material is somewhat delicate”
“wont wrap tight enough for nothing”
“Probably wont work in casual fits”
Top return reasons
Common natty hemp wraps questions
- Is natty hemp wraps profitable to sell on Amazon United States?
- The niche generates $63K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the natty hemp wraps niche?
- 10 brands and 10 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in natty hemp wraps?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Ease Of Use. The return rate is 1.6%.
- When does demand for natty hemp wraps peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the natty hemp wraps niche?
- Listings span $11.57–$25.94; the average listing price is $16.39 (sweet spot $15–$100). The average incumbent carries 365 reviews — the moat a new listing must climb.