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Natty Hemp Wraps

Fail

Demand is soft, at -19.5% this quarter, so Natty Hemp Wraps is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$63K/yr38K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
82%top-5 click share · 10 brands · 10 sellers

Flapen Score

Natty Hemp Wraps against its category

The dotted line is the Health & Household average. Past it, Natty Hemp Wraps is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natty Hemp Wraps market on Amazon at a glance

Shoppers on Amazon United States searched for Natty Hemp Wraps 38K times last year and spent an estimated $63K. The top 5 brands take 82% of clicks. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
10.1%
Market size, estimated
$63Ka year
Peak month
October1.6× the quietest month
Top search term
natty hemp wraps26K searches a year

02 · Price

A sale here is worth $16.39.

Listings sell for $16.39 on average, from $11.57 to $25.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.39 that is $4K to $8K a year per listing.

Average price
$16.39inside the $15 to $100 sweet spot
Price range
$11.57–$25.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #2,448 within Tobacco-Related Products. It carries 365 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
0.9%
Average rank
#2,448in Tobacco-Related Products
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
365per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Natty Hemp Wraps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

10

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

13%

  • Brand 139%
  • Brand 220%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 13%)

Demand

Natty Hemp Wraps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Natty Hemp Wraps

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
22%of negative reviews mention “Adhesion/Stickiness”
1.6%of orders come back
“Won't stay rolled because there's no sticky strip”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Natty Hemp Wraps questions

Answered from the same tracked data.