Natrol Dhea
FailThe top 5 brands take 100% of clicks, so Natrol Dhea is a Fail.
- Flapen Score
- 37 / 100Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 4937
- Market size
- $54K/yr23K searches / yr
- 90-day growth
- -26.6%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 19 sellers
Flapen Score
Natrol Dhea against its category
The dotted line is the Health & Household average. Past it, Natrol Dhea is stronger. Inside it, weaker.
Market
The Natrol Dhea market on Amazon at a glance
Shoppers on Amazon United States searched for Natrol Dhea 23K times last year and spent an estimated $54K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -26.6%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $54Ka year
- Top search term
- natrol 5-htp6K searches a year
02 · Price
A sale here is worth $16.94.
Listings sell for $16.94 on average, from $9.59 to $33.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $16.94 that is $2K to $4K a year per listing.
- Average price
- $16.94inside the $15 to $100 sweet spot
- Price range
- $9.59–$33.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #598 within Amino Acids. It carries 4,071 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 13.0%
- Average rank
- #598in Amino Acids
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 4,071per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 112 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 112 months
Products
Top Natrol Dhea products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natrol 5-HTP 100mg Dietary Supplement Helps Support a Balanced Mood Mood and Stress Support Supplement 90 Time Release Tablets 45-90 Day Supply
- Price
- $20.98
- Rating
- 4.6/5
- Reviews
- 3,765
- Age
- 4y ago

Natrol 5-HTP 200 mg Time Release Helps Support a Balanced Mood 60 Tablets
- Price
- $33.95
- Rating
- 4.5/5
- Reviews
- 5,751
- Age
- 8y ago

Natrol 5-HTP 200 mg Time Release Helps Support a Balanced Mood 30 Tablets
- Price
- $14.85
- Rating
- 4.5/5
- Reviews
- 5,751
- Age
- 15y ago

Natrol 5-HTP 100 mg Time Release Helps Support a Balanced Mood 90 Tablets
- Price
- $15.06
- Rating
- 4.6/5
- Reviews
- 3,765
- Age
- 17y ago

Natrol 5-HTP 100 mg Fast Dissolve 30 Mixed Berry Tablets
- Price
- $13.30
- Rating
- 4.4/5
- Reviews
- 2,330
- Age
- 13y ago
Trending
estimated 90-day click momentum
Natrol 5-HTP 200 mg Time Release Helps Support a Balanced Mood 30 Tablets
- Price
- $14.85
- Rating
- 4.5/5
- Reviews
- 5,751
- Age
- 15y ago

Natrol 5-HTP 100 mg Time Release Helps Support a Balanced Mood 90 Tablets
- Price
- $15.06
- Rating
- 4.6/5
- Reviews
- 3,765
- Age
- 17y ago

Natrol 5-HTP 100mg Dietary Supplement Helps Support a Balanced Mood Mood and Stress Support Supplement 90 Time Release Tablets 45-90 Day Supply
- Price
- $20.98
- Rating
- 4.6/5
- Reviews
- 3,765
- Age
- 4y ago

Natrol 5-HTP 100 mg Fast Dissolve 30 Mixed Berry Tablets
- Price
- $13.30
- Rating
- 4.4/5
- Reviews
- 2,330
- Age
- 13y ago

Natrol 5-HTP 200 mg Time Release Helps Support a Balanced Mood 60 Tablets
- Price
- $33.95
- Rating
- 4.5/5
- Reviews
- 5,751
- Age
- 8y ago
Newest
by launch date
Natrol 5-HTP 100mg Dietary Supplement Helps Support a Balanced Mood Mood and Stress Support Supplement 90 Time Release Tablets 45-90 Day Supply
- Price
- $20.98
- Rating
- 4.6/5
- Reviews
- 3,765
- Age
- 4y ago

Nutricost DHEA (25mg) 240 Capsules Gluten Free Soy Free GMO-Free
- Price
- $15.59
- Rating
- 4.7/5
- Reviews
- 1,205
- Age
- 5y ago

Natrol 5-HTP 200 mg Time Release Helps Support a Balanced Mood 60 Tablets
- Price
- $33.95
- Rating
- 4.5/5
- Reviews
- 5,751
- Age
- 8y ago

Natrol Melatonin + 5-HTP Time Release Sleep Aid 60 Bi-Layer Tablets
- Price
- $12.24
- Rating
- 4.4/5
- Reviews
- 5,777
- Age
- 9y ago

Natrol 5-HTP 100 mg Fast Dissolve 30 Mixed Berry Tablets
- Price
- $13.30
- Rating
- 4.4/5
- Reviews
- 2,330
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
19
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Natrol95%
- Nutricost3%
- Life Extension2%
Demand
Natrol Dhea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.4× · 9 of 12 months tracked
Search terms
Top Natrol Dhea search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- natrol 5-htp6K/yr
- natrol mood and stress4K/yr
- natrol 5htp2K/yr
- natrol dhea 25mg4K/yr
- natrol dhea3K/yr
- natrol 5-htp 200mg time release1K/yr
- natrol dhea 50mg2K/yr
Reviews and returns
What reviews say buyers love and hate about Natrol Dhea
We read the reviews and the return reasons for every product selling here.
“Maybe the dose is to high”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natrol Dhea questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









