Natrol Dhea
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Price range
Great$9.59–$33.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,070.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 23K searches
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is natrol dhea profitable on Amazon?
According to Flapen's Amazon United States niche tracking, natrol dhea is a $54K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
natrol dhea market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $34K–$42K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #598
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 13.0%
- Avg brand age
- 112 months
- Avg seller age
- 163 days
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Natrol95%
- Nutricost3%
- Life Extension2%
natrol dhea demand & seasonality
Weekly Amazon search volume, last 37 weeks — -26.6% search growth over the last 90 days.Top natrol dhea search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- natrol 5-htp6K/yr
- natrol mood and stress4K/yr
- natrol 5htp2K/yr
- natrol dhea 25mg4K/yr
- natrol dhea3K/yr
- natrol 5-htp 200mg time release1K/yr
- natrol dhea 50mg2K/yr
Top natrol dhea products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natrol 5-HTP 100mg Dietary Supplement Helps Support a Balanced Mood Mood and Stress Support Supplement 90 Time Release Tablets 45-90 Day Supply
Natrol$20.984.6★3,765 rev
Natrol 5-HTP 200 mg Time Release Helps Support a Balanced Mood 60 Tablets
Natrol$33.954.5★5,751 rev
Natrol 5-HTP 200 mg Time Release Helps Support a Balanced Mood 30 Tablets
Natrol$14.854.5★5,751 rev
Natrol 5-HTP 100 mg Time Release Helps Support a Balanced Mood 90 Tablets
Natrol$15.064.6★3,765 rev
Natrol 5-HTP 100 mg Fast Dissolve 30 Mixed Berry Tablets
Natrol$13.304.4★2,330 rev
Newest
by launch dateNatrol 5-HTP 100mg Dietary Supplement Helps Support a Balanced Mood Mood and Stress Support Supplement 90 Time Release Tablets 45-90 Day Supply
Natrol$20.983,765 rev
Nutricost DHEA (25mg) 240 Capsules Gluten Free Soy Free GMO-Free
Nutricost$15.591,205 rev
Natrol 5-HTP 200 mg Time Release Helps Support a Balanced Mood 60 Tablets
Natrol$33.955,751 rev
Natrol Melatonin + 5-HTP Time Release Sleep Aid 60 Bi-Layer Tablets
Natrol$12.245,777 rev
Natrol 5-HTP 100 mg Fast Dissolve 30 Mixed Berry Tablets
Natrol$13.302,330 rev
Trending
90-day click momentumNatrol 5-HTP 200 mg Time Release Helps Support a Balanced Mood 30 Tablets
Natrol$14.854.5★
Natrol 5-HTP 100 mg Time Release Helps Support a Balanced Mood 90 Tablets
Natrol$15.064.6★
Natrol 5-HTP 100mg Dietary Supplement Helps Support a Balanced Mood Mood and Stress Support Supplement 90 Time Release Tablets 45-90 Day Supply
Natrol$20.984.6★
Natrol 5-HTP 100 mg Fast Dissolve 30 Mixed Berry Tablets
Natrol$13.304.4★
Natrol 5-HTP 200 mg Time Release Helps Support a Balanced Mood 60 Tablets
Natrol$33.954.5★
What reviews say buyers love and hate about natrol dhea
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product”
“Effectively”
“its also the better quality dosage”
“Helps me sleep”
“As advertised”
“her hormone levels improved”
“The cost per pill is a great value”
“This stuff is strong”
“My hair is growing”
“Helps me with anxiety and stress”
What buyers complain about
“Maybe the dose is to high”
“Doesnt help with insomnia”
“Doesnt work”
“Vitamin B6 is the only B vitamin that can build up in your system over time”
“I took this supplement less than a week and I noticed major headaches, tinnitus, dizziness and just overall feeling off”
“It tastes terrible”
“A little hard to swallow”
“I couldnt fully dissolve it under my tongue due to the bad taste”
“Im wondering why such a big bottle”
“then cracked by the time I take them”
Top return reasons
Common natrol dhea questions
- Is natrol dhea profitable to sell on Amazon United States?
- The niche generates $54K/yr across 8 tracked products. 90-day search growth is -26.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the natrol dhea niche?
- 3 brands and 19 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in natrol dhea?
- Top complaints mined from reviews: Dosage, Sleep Quality, Functionality-Overall. The return rate is 0.0%.
- What does it cost to enter the natrol dhea niche?
- Listings span $9.59–$33.95; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 4,071 reviews — the moat a new listing must climb.