Natrol B12
FailThe top 5 brands take 100% of clicks, so Natrol B12 is a Fail.
- Flapen Score
- 38 / 100Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 4938
- Market size
- $74K/yr21K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 11 sellers
Flapen Score
Natrol B12 against its category
The dotted line is the Health & Household average. Past it, Natrol B12 is stronger. Inside it, weaker.
Market
The Natrol B12 market on Amazon at a glance
Shoppers on Amazon United States searched for Natrol B12 21K times last year and spent an estimated $74K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 21.4% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 21.4%
- Market size, estimated
- $74Ka year
- Peak month
- August1.2× the quietest month
- Top search term
- bariatric b125K searches a year
02 · Price
A sale here is worth $16.35.
Listings sell for $16.35 on average, from $10.10 to $23.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.35 that is $4K to $8K a year per listing.
- Average price
- $16.35inside the $15 to $100 sweet spot
- Price range
- $10.10–$23.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #369 within Vitamin B. It carries 9,957 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #369in Vitamin B
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 9,957per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 103 months
Products
Top Natrol B12 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 162%
- Brand 223%
- Brand 39%
- Brand 46%
- Open — no brand owns it (0%)
Demand
Natrol B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Natrol B12 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bariatric b125K/yr
- natrol b125K/yr
- barimelts b124K/yr
- natrol vitamin b12 5000 mcg2K/yr
- natrol b12 5000mcg fast dissolve tablets2K/yr
- natrol vitamin b123K/yr
Reviews and returns
What reviews say buyers love and hate about Natrol B12
We read the reviews and the return reasons for every product selling here.
“Did not give me more energy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natrol B12 questions
Answered from the same tracked data.









