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Natrol B12

Fail

The top 5 brands take 100% of clicks, so Natrol B12 is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$74K/yr21K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
89%top-5 click share · 4 brands · 11 sellers

Flapen Score

Natrol B12 against its category

The dotted line is the Health & Household average. Past it, Natrol B12 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natrol B12 market on Amazon at a glance

Shoppers on Amazon United States searched for Natrol B12 21K times last year and spent an estimated $74K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 21.4% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
21.4%
Market size, estimated
$74Ka year
Peak month
August1.2× the quietest month
Top search term
bariatric b125K searches a year

02 · Price

A sale here is worth $16.35.

Listings sell for $16.35 on average, from $10.10 to $23.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.35 that is $4K to $8K a year per listing.

Average price
$16.35inside the $15 to $100 sweet spot
Price range
$10.10–$23.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #369 within Vitamin B. It carries 9,957 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#369in Vitamin B
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
9,957per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
103 months

Products

Top Natrol B12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 223%
  • Brand 39%
  • Brand 46%
  • Open — no brand owns it (0%)

Demand

Natrol B12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Natrol B12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bariatric b125K/yr
  • natrol b125K/yr
  • barimelts b124K/yr
  • natrol vitamin b12 5000 mcg2K/yr
  • natrol b12 5000mcg fast dissolve tablets2K/yr
  • natrol vitamin b123K/yr

Reviews and returns

What reviews say buyers love and hate about Natrol B12

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Energy Level”
8%of negative reviews mention “Energy Level”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not give me more energy”
A buyer, on “Energy Level”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Natrol B12 questions

Answered from the same tracked data.