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Nativity Wrapping Paper

Fail

Shoppers spend an estimated $52K a year here, so Nativity Wrapping Paper is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$52K/yr108K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
43%top-5 click share · 18 brands · 19 sellers

Flapen Score

Nativity Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Nativity Wrapping Paper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nativity Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Nativity Wrapping Paper 108K times last year and spent an estimated $52K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
4.2%
Market size, estimated
$52Ka year
Peak month
December19.6× the quietest month
Top search term
baptism wrapping paper9K searches a year

02 · Price

A sale here is worth $11.43.

Listings sell for $11.43 on average, from $7.02 to $19.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.43 that is $0 to $1K a year per listing.

Average price
$11.43under the $15 to $100 sweet spot
Price range
$7.02–$19.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #1,867 within Gift Wrap Paper. It carries 348 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
21.4%
Average rank
#1,867in Gift Wrap Paper
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
348per listing
Listings tracked
35

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Nativity Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

20%

  • Brand 130%
  • Brand 220%
  • Brand 317%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Nativity Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.6×

Search terms

Top Nativity Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baptism wrapping paper9K/yr
  • religious wrapping paper13K/yr
  • christian wrapping paper18K/yr
  • jesus wrapping paper11K/yr
  • nativity wrapping paper20K/yr
  • christian christmas wrapping paper11K/yr
  • religious christmas wrapping paper11K/yr
  • jesus wrapping paper christmas6K/yr
  • jesus christmas wrapping paper4K/yr
  • christian wrapping paper christmas6K/yr

Reviews and returns

What reviews say buyers love and hate about Nativity Wrapping Paper

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Super small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nativity Wrapping Paper questions

Answered from the same tracked data.