Nasal Spray
Worth a lookShows a $9.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$9.7M$9.7M/yr · 3.7M searches
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Good$3.16–$32.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,753.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Is nasal spray profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nasal spray is a $9.7M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
nasal spray market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 800K–1.0M
- avg 30,000–40,000/product
- Revenue / yr
- $10.3M–$12.9M
- units × avg price
- Conversion rate
- 20.5%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 145 days
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
146
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
8%
- Afrin41%
- Amazon Basic Care33%
- Vicks7%
- Arm & Hammer4%
- Flonase3%
- Mucinex3%
- Open — no brand owns it (5 brands, 8%)
nasal spray demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top nasal spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- nasal spray1.5M/yr
- afrin nasal spray714K/yr
- afrin392K/yr
- nose spray317K/yr
- nasal spray decongestant144K/yr
- afrin severe congestion nasal spray117K/yr
- nose spray decongestant77K/yr
- oxymetazoline nasal spray59K/yr
- sinus spray58K/yr
- nasal decongestant spray56K/yr
Top nasal spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Afrin No Drip Severe Congestion Nasal Spray Twin Pack Non-Drowsy Fast-Acting Nasal Decongestant for Nasal Congestion and Sinus Pressure Relief Adults and Children 6 and Older .5 fl oz (Pack of 2)
Afrin$15.394.7★11,617 rev
Amazon Basic Care Maximum Strength 12 Hour Nasal Spray Oxymetazoline HCl Solution Sinus Pressure Relief Cold and Allergy Medicine Decongestant 1 fl oz (Pack of 1)
Amazon Basic Care$4.104.4★6,300 rev
Afrin No Drip Extra Moisturizing 12 Hour Nasal Congestion Relief Pump Mist Sinus Spray Decongestant - 15 mL
Afrin$9.024.7★11,898 rev
Amazon Basic Care No Drip Severe 12 Hour Nasal Decongestant Pump Mist Maximum Strength Plus Menthol Allergy Relief 1 fl oz (Pack of 1)
Amazon Basic Care$5.754.6★8,500 rev
Amazon Basic Care No Drip Nasal Spray 12 Hour Maximum Strength Nasal Decongestant Oxymetazoline HCl Fast-Acting Sinus Pressure Relief 1 fl oz (Pack of 1)
Amazon Basic Care$5.494.6★7,392 rev
Newest
by launch date
Berkley Jensen No Drip Severe Congestion Nasal Spray - Maximum Strength Decongestant with Oxymetazoline HCl & Menthol - Pump Mist Applicator No Steroid 12 Hour Relief 1 Fl Oz (Pack of 3)
berkley jensen$12.891,063 rev
Afrin Saline Burst Extra Strength Daily Nasal Mist Nose Spray for Everyday Congestion Relief Hypertonic Seawater Saline Nasal Spray with Dual Nozzle Drug Free Sinus Rinse 5 oz
Afrin$9.68277 rev
Afrin No Drip Original + Night Nasal Mist Bundle Pack Non-Drowsy Fast-Acting Decongestant for Nasal Congestion and Sinus Pressure Relief Adults and Children 6 and Older .5 fl oz (Pack of 2)
Afrin$14.90995 rev
ARM & Hammer Simply Saline Daily Care Nasal Mist 4.4 oz 2-Pack
Arm & Hammer$14.303,649 rev
Afrin No Drip Original Nasal Mist Triple Pack Non-Drowsy Fast-Acting Decongestant for Nasal Congestion and Sinus Pressure Relief Adults and Children 6 and Older .5 fl oz (Pack of 3)
Afrin$25.974,906 rev
Trending
90-day click momentumBerkley Jensen No Drip Severe Congestion Nasal Spray - Maximum Strength Decongestant with Oxymetazoline HCl & Menthol - Pump Mist Applicator No Steroid 12 Hour Relief 1 Fl Oz (Pack of 3)
berkley jensen$12.894.8★
Afrin Saline Burst Extra Strength Daily Nasal Mist Nose Spray for Everyday Congestion Relief Hypertonic Seawater Saline Nasal Spray with Dual Nozzle Drug Free Sinus Rinse 5 oz
Afrin$9.684.4★
Beekeepers Naturals Propolis Nasal Rinse Spray Max Relief for Adults w/Eucalyptus Oregano & Saline Clears Nasal Congestion & Cleanses Sinus Canal 1 fl oz
Beekeeper's Naturals$13.614.4★
GoodSense Maximum Strength Nasal Spray Fast Powerful Congestion Relief For Colds and Allergies 1 Fluid Ounce
GoodSense$4.954.5★
Afrin No Drip Extra Moisturizing 12 Hour Nasal Congestion Relief Pump Mist Sinus Spray Decongestant - 15 mL
Afrin$9.024.7★
Common nasal spray questions
- Is nasal spray profitable to sell on Amazon United States?
- The niche generates $9.7M/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the nasal spray niche?
- 11 brands and 146 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 89% of demand.
- When does demand for nasal spray peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the nasal spray niche?
- Listings span $3.16–$32.38; the average listing price is $12.90 (sweet spot $15–$100). The average incumbent carries 7,754 reviews — the moat a new listing must climb.