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Nasal Spray

Maybe

Shoppers spend an estimated $9.7M a year here. But demand is soft, at -23.6% this quarter, so Nasal Spray is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$9.7M/yr3.7M searches / yr
90-day growth
-23.6%search demand this quarter
Competition
52%top-5 click share · 11 brands · 146 sellers

Flapen Score

Nasal Spray against its category

The dotted line is the Health & Household average. Past it, Nasal Spray is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nasal Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Nasal Spray 3.7M times last year and spent an estimated $9.7M. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.7M a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
20.5%
Market size, estimated
$9.7Ma year
Peak month
January2.0× the quietest month
Top search term
nasal spray1.5M searches a year

02 · Price

A sale here is worth $12.90.

Listings sell for $12.90 on average, from $3.16 to $32.38. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At $12.90 that is $387K to $516K a year per listing.

Average price
$12.90under the $15 to $100 sweet spot
Price range
$3.16–$32.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
30,000–40,000
Revenue per listing a year
$387K–$516K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Allergy, Sinus & Asthma. It carries 7,754 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#65in Allergy, Sinus & Asthma
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
7,754per listing
Listings tracked
29

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Products

Top Nasal Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

146

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

8%

  • Brand 141%
  • Brand 233%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Nasal Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Nasal Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nasal spray1.5M/yr
  • afrin nasal spray714K/yr
  • afrin392K/yr
  • nose spray317K/yr
  • nasal spray decongestant144K/yr
  • afrin severe congestion nasal spray117K/yr
  • nose spray decongestant77K/yr
  • oxymetazoline nasal spray59K/yr
  • sinus spray58K/yr
  • nasal decongestant spray56K/yr

FAQ

Common Nasal Spray questions

Answered from the same tracked data.