Is nasal guard profitable to sell on Amazon United States?

The niche generates $125K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (35/100).

How competitive is the nasal guard niche?

3 brands and 54 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nasal guard?

Top complaints mined from reviews: Taste-Overall, Cough Relief, Functionality-Overall. The return rate is 0.0%.

When does demand for nasal guard peak?

Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 4.2× the quietest.

What does it cost to enter the nasal guard niche?

Listings span $4.83–$24.33; the average listing price is $11.50 (sweet spot $15–$100). The average incumbent carries 4,401 reviews — the moat a new listing must climb.

Nasal Guard

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Okay$4.83–$24.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.50

avg listing price — sweet spot $15–$100

Market size

Okay$125K

$125K/yr · 55K searches

Review moat

Bad4,401.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Growth

Bad-34.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is nasal guard profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nasal guard is a $125K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 35/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

nasal guard market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $144K–$173K; units × avg price
Conversion rate: 19.7%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 100 months
Avg seller age: 163 days

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Robitussin82%
Amazon Basic Care12%
Amazon Basics6%
Open — no brand owns it (0%)

nasal guard demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.2×

Open Trend

Top nasal guard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

robitussin nighttime cough dm23K/yr -28.9%22.1% conv.
nighttime cough syrup9K/yr -37.6%10.1% conv.
robitussin nighttime8K/yr -32.7%19.8% conv.
cough syrup nighttime5K/yr -27.9%10.7% conv.
robitussin dm nighttime5K/yr -57.1%18.9% conv.
night time cough syrup for adults3K/yr -38.6%10.3% conv.
robitussin nighttime cough2K/yr -39.9%19.0% conv.

All search terms

Top nasal guard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Robitussin Maximum Strength Nighttime Cough DM Max Adult Formula Berry Flavor - 8 Fl Oz Bottle

Robitussin$12.314.8★6,065 rev

Robitussin DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles

Robitussin$24.334.8★1,822 rev

Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz

Amazon Basic Care$6.084.7★2,259 rev

Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)

Amazon Basics$6.614.7★3,790 rev

Robitussin Maximum Strength Nighttime Cough DM Cough Medicine for Adults Berry Flavor - 4 Fl Oz

Robitussin$7.914.8★6,065 rev

Newest

by launch date

Robitussin Honey DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Honey Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles

Robitussin$24.20106 rev

11mo ago

Robitussin DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles

Robitussin$24.331,822 rev

3y ago

Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz

Amazon Basic Care$6.082,259 rev

4y ago

Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)

Amazon Basic Care$4.8311,872 rev

4y ago

Amazon Basic Care Tussin DM MAX Maximum Strength Cough and Chest Congestion Medicine Non-Drowsy Alcohol Free Expectorant Raspberry Menthol Flavor 8 fl oz (Pack of 1)

Amazon Basic Care$5.945,526 rev

5y ago

What reviews say buyers love and hate about nasal guard

What buyers praise and complain about, mined from review topics.

What buyers love

Cough Relief20%

“helps with cough”

Value For Money18%

“Great value”

Efficiency10%

“Just as effective as the name brand”

Cold Relief8%

“Great for cold”

Quality-Overall8%

“Just as good as name brand”

Taste-Overall7%

“Good taste”

Sleep Quality7%

“the sleep quality is pretty good”

Advertised Vs Actual Product5%

“Was as advertised”

Flavor2%

“Good flavor”

Ease Of Use1%

“Easy to use”

What buyers complain about

Taste-Overall16%

“It tastes awful like all cough syrup does”

Cough Relief15%

“sometimes I cant stop cough”

Functionality-Overall7%

“Did not work”

Sleep Quality7%

“Unfortunately, this syrup didn't do either for me, making it very difficult to get sleep”

Value For Money4%

“Not worth the savings”

Ease Of Use3%

“Top too hard to get off”

Quality-Overall3%

“Not as good as nyquil”

Strength3%

“Not as strong”

Allergies3%

“there's an ingredient in it that I must be allergic to”

Leak-Proof2%

“It releases enormously”

Common nasal guard questions

Is nasal guard profitable to sell on Amazon United States?: The niche generates $125K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (35/100).
How competitive is the nasal guard niche?: 3 brands and 54 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nasal guard?: Top complaints mined from reviews: Taste-Overall, Cough Relief, Functionality-Overall. The return rate is 0.0%.
When does demand for nasal guard peak?: Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 4.2× the quietest.
What does it cost to enter the nasal guard niche?: Listings span $4.83–$24.33; the average listing price is $11.50 (sweet spot $15–$100). The average incumbent carries 4,401 reviews — the moat a new listing must climb.