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Nasal Dilators for Breathing

Maybe

The products selling today average only 3.9★. But shoppers spend an estimated $73K a year here, so Nasal Dilators for Breathing is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$73K/yr71K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
59%top-5 click share · 17 brands · 31 sellers

Flapen Score

Nasal Dilators for Breathing against its category

The dotted line is the Health & Household average. Past it, Nasal Dilators for Breathing is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nasal Dilators for Breathing market on Amazon at a glance

Shoppers on Amazon United States searched for Nasal Dilators for Breathing 71K times last year and spent an estimated $73K. The top 5 brands take 78% of clicks. Demand peaks in Mar–Apr. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
4.9%
Market size, estimated
$73Ka year
Peak month
March2.7× the quietest month
Top search term
internal nasal dilator16K searches a year

02 · Price

A sale here is worth $21.26.

Listings sell for $21.26 on average, from $9.87 to $55.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.26 that is $2K to $5K a year per listing.

Average price
$21.26inside the $15 to $100 sweet spot
Price range
$9.87–$55.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #139 within Allergy, Sinus & Asthma. It carries 4,616 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#139in Allergy, Sinus & Asthma
Average rating
3.88 starsAmazon United States average 4.42 stars
Average reviews
4,616per listing
Listings tracked
27

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Nasal Dilators for Breathing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

31

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

18%

  • Brand 141%
  • Brand 214%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (11 brands, 18%)

Demand

Nasal Dilators for Breathing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 2.7×

Search terms

Top Nasal Dilators for Breathing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • internal nasal dilator16K/yr
  • noson5K/yr
  • nasal stent6K/yr
  • nasal passage opener10K/yr
  • nose inserts for breathing6K/yr
  • reusable nasal dilator5K/yr
  • turbine nasal dilator10K/yr
  • nose tubes for breathing5K/yr
  • nasal inserts for breathing5K/yr
  • nose breathing inserts735/yr

Reviews and returns

What reviews say buyers love and hate about Nasal Dilators for Breathing

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Breathability”
13%of negative reviews mention “Functionality-Overall”
1.5%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nasal Dilators for Breathing questions

Answered from the same tracked data.