Is nard oil profitable to sell on Amazon United States?

The niche generates $40K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (45/100).

How competitive is the nard oil niche?

15 brands and 22 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in nard oil?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.

What does it cost to enter the nard oil niche?

Listings span $8.18–$59.76; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.

Nard Oil

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great$8.18–$59.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.98

avg listing price — sweet spot $15–$100

Review moat

Good1,081.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Market size

Bad$40K

$40K/yr · 65K searches

Signals Low Review Barrier

Is nard oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nard oil is a $40K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

nard oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $42K–$51K; units × avg price
Conversion rate: 3.6%
Avg BSR: #734
Page quality: 0%
Prime: 91%
Sponsored: 59%
Out of stock: 13.6%
Avg brand age: 74 months
Avg seller age: 166 days

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

23%

LION OF JUDAH MARKET32%
Gya Labs16%
Bethlehem Gifts TM11%
Zuluf8%
Nature Packaged6%
Nard4%

nard oil demand & seasonality

Weekly Amazon search volume, last 10 weeks — -11.4% search growth over the last 90 days.

Open Trend

Top nard oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nard oil16K/yr -32.6%5.7% conv.
pure nard12K/yr -31.2%1.7% conv.
aceite de nardo puro6K/yr +91.6%2.1% conv.
perfume de nardo puro5K/yr +9.8%1.5% conv.
aceite de nardo4K/yr +53.3%2.2% conv.
aceite de nardo puro de israel3K/yr +81.9%2.3% conv.
nardo4K/yr +30.6%1.3% conv.
nard oil from jerusalem3K/yr -27.6%7.5% conv.
pure nard oil4K/yr -43.5%3.1% conv.
nard perfume5K/yr -34.2%2.7% conv.

All search terms

Top nard oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LION OF JUDAH MARKET 100% Nard Authentic Christian Anointing Oil Church of The Holy Sepulchre (Spikenard 280ml)

LION OF JUDAH MARKET$26.194.5★150 rev

100% Pure Spikenard Essential Oil - 0.34 Fl Oz - Spikenard Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs$14.334.6★867 rev

Nard Nardo Anointing Oil Bottle 30ml Authentic Fragrance from Jerusalem

Bethlehem Gifts TM$9.914.6★702 rev

LION OF JUDAH MARKET Nard Nardo Anointing Oil Bottle 30ml Authentic Fragrance from Jerusalem

LION OF JUDAH MARKET$9.424.8★24 rev

Nature Packaged Organic Spikenard Essential Oil - Direct from Annapurna Aroma Nepal - Steam Distilled - Aceite de Nardo for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml

Nature Packaged$59.764.0★5 rev

Newest

by launch date

Biblical Nard Scented Anointing Oil for Prayer & Church - Christian Scripture Inspired Holy Aromatic Essential Oil from Jerusalem Holy Land | 8.5fl.oz - 250ml

TerraSantaStore$28.291 rev

6mo ago

Nature Packaged Organic Spikenard Essential Oil - Direct from Annapurna Aroma Nepal - Steam Distilled - Aceite de Nardo for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml

Nature Packaged$59.765 rev

7mo ago

LOTUSJOY 100% Pure Spikenard Essential Oil 0.34 Fl Oz Natural Spikenard Oil in Amber Glass Bottle with Dropper for Diffuser Massage Skin Care DIY

LOTUSJOY$12.8065 rev

11mo ago

100% Pure Spikenard Oil - 1 Fl Oz Spikenard Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$15.9262 rev

1y ago

Biblical Nard Anointing Oil from Jerusalem 280 ml

LION OF JUDAH MARKET$24.646 rev

1y ago

What reviews say buyers love and hate about nard oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell59%

“Amazing scent”

Quality-Overall10%

“The oil feels high-quality”

Size-Overall5%

“Perfect size”

Advertised Vs Actual Product3%

“Just as I wanted”

Value For Money3%

“Great price”

Gifting Purpose2%

“Great gift”

Soft Feel1%

“It feels good”

Strength1%

“Very strong”

Soothing Effect1%

“So calming”

Oily/Greasy1%

“Love this oil”

What buyers complain about

Smell55%

“Very pungent awful odor”

Size-Overall16%

“Its small”

Value For Money2%

“not worth it to me”

Quality-Overall2%

“Cheap”

Leak-Proof2%

“Has leak”

Durability2%

“it broke on the first use during an anointing service”

Strength2%

“Flimsy bottle”

Instructions/User Manual/Troubleshooting2%

“No instructions on how much to use”

Oily/Greasy1%

“not much oil”

Hard Feel1%

“This is very harsh”

Top return reasons

Smell62%

Advertised Vs Actual Product12%

Size-Overall7%

Leak-Proof7%

Oily/Greasy2%

Quality-Overall2%

Defective Material/Parts2%

Value For Money1%

Ingredients-Overall1%

Strength0%

Common nard oil questions

Is nard oil profitable to sell on Amazon United States?: The niche generates $40K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (45/100).
How competitive is the nard oil niche?: 15 brands and 22 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in nard oil?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.
What does it cost to enter the nard oil niche?: Listings span $8.18–$59.76; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.