Is naproxen pm profitable to sell on Amazon United States?

The niche generates $288K/yr across 6 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (41/100).

How competitive is the naproxen pm niche?

3 brands and 54 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in naproxen pm?

Top complaints mined from reviews: Sleep Quality, Pain Relief-Overall, Functionality-Overall. The return rate is 0.1%.

When does demand for naproxen pm peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the naproxen pm niche?

Listings span $8.44–$21.82; the average listing price is $15.55 (sweet spot $15–$100). The average incumbent carries 3,125 reviews — the moat a new listing must climb.

Naproxen Pm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.55

avg listing price — sweet spot $15–$100

Market size

Good$288K

$288K/yr · 114K searches

Price range

Good$8.44–$21.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,124.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is naproxen pm profitable on Amazon?

According to Flapen's Amazon United States niche tracking, naproxen pm is a $288K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

naproxen pm market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 4,000–5,000/product
Revenue / yr: $311K–$389K; units × avg price
Conversion rate: 16.2%
Avg BSR: #607
Page quality: 0%
Prime: 83%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 149 days

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Aleve57%
Amazon Basic Care34%
Advil9%
Open — no brand owns it (0%)

naproxen pm demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top naproxen pm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aleve pm88K/yr -3.5%17.7% conv.
naproxen pm14K/yr -12.1%13.4% conv.
alive pm5K/yr +4.1%14.6% conv.
aleve pm extra strength2K/yr +81.3%22.7% conv.
naproxen sodium pm4K/yr -31.9%14.8% conv.
alleve pm2K/yr +116.5%25.2% conv.
aleve pm pain reliever nighttime sleep-aid 160 caplets29/yr -100.0%0.0% conv.

All search terms

Top naproxen pm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aleve PM Sleep Aid Plus Pain Reliever Caplets Naproxen Sodium & Diphenhydramine HCl Nighttime 120 Count

Aleve$21.824.8★3,669 rev

Amazon Basic Care All Night Pain Relief PM Naproxen Sodium 220 mg/Diphenhydramine Hydrochloride 25 mg Tablets Pain Reliever/Nighttime Sleep-Aid 160 Count

Amazon Basic Care$18.954.7★2,541 rev

Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules

Advil$17.314.7★1,635 rev

Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 40 Liquid Filled Capsules - Back to College

Advil$8.444.7★1,823 rev

Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count

Amazon Basic Care$10.884.8★4,368 rev

Newest

by launch date

Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules

Advil$17.311,635 rev

1y ago

Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count

Amazon Basic Care$10.884,368 rev

5y ago

Aleve PM Sleep Aid Plus Pain Reliever Caplets Naproxen Sodium & Diphenhydramine HCl Nighttime 120 Count

Aleve$21.823,669 rev

5y ago

Amazon Basic Care All Night Pain Relief PM Naproxen Sodium 220 mg/Diphenhydramine Hydrochloride 25 mg Tablets Pain Reliever/Nighttime Sleep-Aid 160 Count

Amazon Basic Care$18.952,541 rev

6y ago

Aleve PM Caplets Fast Acting Sleep Aid and Pain Relief for Headaches Muscle Aches Non-Habit Forming 220 mg Naproxen Sodium and 25 mg Diphenhydramine HCl Capsules 80 count

Aleve$15.924,712 rev

10y ago

What reviews say buyers love and hate about naproxen pm

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality45%

“sleep well”

Quality-Overall13%

“Excellent Quality”

Value For Money11%

“Great value”

Efficiency10%

“Works really well”

Advertised Vs Actual Product5%

“As advertised”

Dosage3%

“Same ingredients at the same dosage as Advil PM”

Size-Overall2%

“Dog sweater fits mis Molly perfectly”

Strength2%

“Excellent effectiveness”

Durability2%

“I used it for years”

Ease Of Chewing/Swallowing1%

“is easy to swallow”

What buyers complain about

Sleep Quality40%

“even worse sleep aid”

Pain Relief-Overall11%

“Not as good a pain reliever as advertised”

Functionality-Overall10%

“It did not work for me”

Size-Overall5%

“Size is smaller than you think”

Value For Money5%

“Works, A little pricey though”

Vegan/Organic5%

“as it contains gelatine not good for vegans”

Muscle Pain Relief2%

“It was t as strong for muscle and pain aches”

Strength2%

“Ok not as strong as I thought they would be”