Napkins for Dispenser
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $193K a year here, so Napkins for Dispenser is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $193K/yr58K searches / yr
- 90-day growth
- +27.2%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 155 sellers
Flapen Score
Napkins for Dispenser against its category
The dotted line is the Health & Household average. Past it, Napkins for Dispenser is stronger. Inside it, weaker.
Market
The Napkins for Dispenser market on Amazon at a glance
Shoppers on Amazon United States searched for Napkins for Dispenser 58K times last year and spent an estimated $193K. The top 5 brands take 79% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +27.2%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $193Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- dispenser napkins10K searches a year
02 · Price
A sale here is worth $35.70.
Listings sell for $35.70 on average, from $5.00 to $69.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $35.70 that is $9K to $18K a year per listing.
- Average price
- $35.70inside the $15 to $100 sweet spot
- Price range
- $5.00–$69.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$18K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #500 within Disposable Napkins. It carries 2,717 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 85%
- Out of stock, average day
- 3.6%
- Average rank
- #500in Disposable Napkins
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,717per listing
- Listings tracked
- 20
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Napkins for Dispenser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tork Xpressnap White Dispenser Napkins N4 Advanced Interfold 1-Ply for Hygienic Dispensing 12 Packs of 500 (6000 Total) - (DX900)
- Price
- $57.52
- Rating
- 4.8/5
- Reviews
- 760
- Age
- 17y ago

Tablecraft Tall Fold Paper Napkin Refill 7 1/2 by 13 1/2 inch 250 Count White
- Price
- $8.94
- Rating
- 4.1/5
- Reviews
- 1,676
- Age
- 14y ago

Tork Xpressnap Natural Dispenser Napkin N4 Universal Interfold 1-ply 13 x 8.5 12 x 500 napkins DX906E
- Price
- $56.24
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 17y ago

Tork Multifold Hand Towel Natural 100% recycled FSC certified Compatible with H2 Dispensers 16 packs x 250 sheets (MK520A)
- Price
- $33.44
- Rating
- 4.4/5
- Reviews
- 6,477
- Age
- 12y ago

Dixie Ultra Interfold 2-Ply Napkin Dispenser Refills by Georgia-Pacific White 250 Napkins Per Pack 24 Packs Per Case 32006
- Price
- $65.32
- Rating
- 4.6/5
- Reviews
- 799
- Age
- 9y ago
Trending
estimated 90-day click momentum
Marathon Tall Fold Embossed Dispenser napkin (18 Pack 250Count Netcount Napkins 4500) 4500Count
- Price
- $28.81
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 7y ago

Stock Your Home 6000-Pack Paper Napkins Bulk 2-Ply White Interfold Napkins Dispenser Refill (12 Packs of 500) Disposable Restaurant Napkins for Bathroom Diner & Office
- Price
- $39.18
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 5mo ago

Amazon Basics Everyday Paper Napkins 400 Count
- Price
- $5.00
- Rating
- 4.5/5
- Reviews
- 2,257
- Age
- 9mo ago

Tork Xpressnap Fit White Dispenser Napkin N14 100% Recycled Fibers 1-ply 36 packs x 240 napkins 500703
- Price
- $62.06
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago

Boardwalk Interfold Napkins 8.8 x 6.3 White Color 6000 Count Dispenser Refill Strong & Absorbent Made in the USA
- Price
- $33.88
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 9mo ago
Newest
by launch date
Stock Your Home 6000-Pack Paper Napkins Bulk 2-Ply White Interfold Napkins Dispenser Refill (12 Packs of 500) Disposable Restaurant Napkins for Bathroom Diner & Office
- Price
- $39.18
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 5mo ago

Amazon Basics Everyday Paper Napkins 400 Count
- Price
- $5.00
- Rating
- 4.5/5
- Reviews
- 2,257
- Age
- 9mo ago

Boardwalk Interfold Napkins 8.8 x 6.3 Kraft Color 6000 Count Dispenser Refill Strong & Absorbent Made in the USA
- Price
- $29.84
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 9mo ago

Boardwalk Interfold Napkins 8.8 x 6.3 White Color 6000 Count Dispenser Refill Strong & Absorbent Made in the USA
- Price
- $33.88
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 9mo ago

Tork Xpressnap Fit White Dispenser Napkin N14 100% Recycled Fibers 1-ply 36 packs x 240 napkins 500703
- Price
- $62.06
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
155
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
16%
- Tork47%
- Tablecraft10%
- Georgia-Pacific10%
- EcoQuality6%
- Boardwalk6%
- Perfect Stix5%
- Open — no brand owns it (5 brands, 16%)
Demand
Napkins for Dispenser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Napkins for Dispenser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dispenser napkins10K/yr
- tork napkins7K/yr
- napkins for dispenser9K/yr
- interfold napkins7K/yr
- napkins for dispenser refill5K/yr
- tork xpressnap napkins5K/yr
- tall fold napkins3K/yr
- napkin dispenser refill3K/yr
- tork napkins refill3K/yr
- dispenser napkins refill3K/yr
Reviews and returns
What reviews say buyers love and hate about Napkins for Dispenser
We read the reviews and the return reasons for every product selling here.
“they need to be thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Napkins for Dispenser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









