Napisan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$7.24–$21.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$222K$222K/yr · 255K searches
Review moat
Bad6,361.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is napisan profitable on Amazon?
According to Flapen's Amazon United States niche tracking, napisan is a $222K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jul. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
napisan market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $209K–$279K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.6%
- Avg brand age
- 77 months
- Avg seller age
- 146 days
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
83
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Vanish99%
- OxiClean1%
napisan demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.Peak months: Feb, Jul · busiest ÷ quietest = 1.9×
Top napisan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- vanish169K/yr
- vanish stain remover55K/yr
- vanish oxi action22K/yr
- napisan6K/yr
- napisan stain remover2K/yr
Top napisan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vanish Crystal White Powder 1 Kg
Vanish$15.654.6★7,743 rev
Vanish Oxi Action Colour Safe Stain Remover Powder for Clothes 1Kg 1st Time Amazing Stain Removal Even In 30C Cold Wash Lifts Tough Stains Chlorine-Free Formula Safe On Everyday Fabrics
Vanish$18.164.6★4,770 rev
Vanish Oxi Action Pre-Treat For Tough Stains Fabric Stain Remover Spray Effective On 100+ Stains Chlorine Bleach Free Formula Safe on Everyday Fabrics 500 ml Pack of 1
Vanish$16.574.4★660 rev
Vanish Pink Liquid Color Bleach Free Stain Remover 925ML
Vanish$7.244.4★1,095 rev
Vanish Pre Treat Stain Remover Gel 200ml
Vanish$12.754.4★1,030 rev
Newest
by launch date
Vanish White Multi-Purpose Stain Remover 1700ML
Vanish$11.611,095 rev
Vanish Pink Liquid Color Bleach Free Stain Remover 925ML
Vanish$7.241,095 rev
Vanish Pink Liquid Color Bleach Free Stain Remover 1750ML
Vanish$11.671,095 rev
Vanish Oxi Action Pre-Treat For Tough Stains Fabric Stain Remover Spray Effective On 100+ Stains Chlorine Bleach Free Formula Safe on Everyday Fabrics 500 ml Pack of 1
Vanish$16.57660 rev
Vanish Oxiaction Gold Powder Detergent Powder 470 g
Vanish$12.2995 rev
Trending
90-day click momentumVanish Crystal White Powder 1 Kg
Vanish$15.654.6★
Vanish Napisan Oxi Action Powder 1kg.
Vanish$21.234.5★
Vanish Pink Liquid Color Bleach Free Stain Remover 925ML
Vanish$7.244.4★
Vanish White Multi-Purpose Stain Remover 1700ML
Vanish$11.614.4★
OxiClean White Revive Laundry Whitener and Stain Remover Powder Alternative to Bleach for Laundry 5 lb
OxiClean$12.444.7★
What reviews say buyers love and hate about napisan
What buyers praise and complain about, mined from review topics.What buyers love
“The product quality exceeded expectations — well-made”
“colors are bright”
“A refreshing scent”
“Cleans well”
“Good value for your money”
“they look so much brighter”
“As advertised”
“It does a great job lifting the red”
“This saves my laundry all the time”
“Easy to use”
What buyers complain about
“Smell is gross”
“it made them whiter”
“Does not work on stains”
“it doesn't work”
“powder had spilled into the box”
“It's a little pricey for what it is. in my opinion”
“was disappointed with the size”
“it won't close easily”
“deteriorate the product”
“discoloration has been there for a good while”
Top return reasons
Common napisan questions
- Is napisan profitable to sell on Amazon United States?
- The niche generates $222K/yr across 10 tracked products. 90-day search growth is -28.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the napisan niche?
- 2 brands and 83 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in napisan?
- Top complaints mined from reviews: Smell, Color, Stain Resistance. The return rate is 0.2%.
- When does demand for napisan peak?
- Demand peaks in Feb–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the napisan niche?
- Listings span $7.24–$21.23; the average listing price is $13.96 (sweet spot $15–$100). The average incumbent carries 6,361 reviews — the moat a new listing must climb.