Nano Hydroxyapatite Toothpaste 10%

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

7.6%

Market size, estimated

$207Ka year

Peak month

February2.2× the quietest month

Top search term

10% nano hydroxyapatite toothpaste86K searches a year

Listings sell for $14.35 on average, from $9.57 to $30.01. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $14.35 that is $11K to $14K a year per listing.

Average price

$14.35under the $15 to $100 sweet spot

Price range

$9.57–$30.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$14K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #181 within Toothpaste. It carries 8,954 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#181in Toothpaste

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

8,954per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months