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Naked Goat

Fail

The top 5 products take 100% of clicks, so Naked Goat is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$128K/yr16K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Naked Goat against its category

The dotted line is the Health & Household average. Past it, Naked Goat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Naked Goat market on Amazon at a glance

Shoppers on Amazon United States searched for Naked Goat 16K times last year and spent an estimated $128K. One brand takes every click. Demand peaks in Apr–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
10.4%
Market size, estimated
$128Ka year
Peak month
August3.0× the quietest month
Top search term
naked goat14K searches a year

02 · Price

A sale here is worth $74.58.

Listings sell for $74.58 on average, from $74.24 to $74.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At $74.58 that is $19K to $37K a year per listing.

Average price
$74.58inside the $15 to $100 sweet spot
Price range
$74.24–$74.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
250–500
Revenue per listing a year
$19K–$37K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Protein. It carries 372 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#126in Protein
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
372per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Naked Goat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Naked Goat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, Aug · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Naked Goat

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Nutritional Content”
55%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Protein powder really comes down to taste”
A buyer, on “Taste-Overall”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Naked Goat questions

Answered from the same tracked data.