Naipo Back and Neck Massager
FailShoppers spend an estimated $25K a year here, so Naipo Back and Neck Massager is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $25K/yr34K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 54%top-5 click share · 16 brands · 41 sellers
Flapen Score
Naipo Back and Neck Massager against its category
The dotted line is the Health & Household average. Past it, Naipo Back and Neck Massager is stronger. Inside it, weaker.
Market
The Naipo Back and Neck Massager market on Amazon at a glance
Shoppers on Amazon United States searched for Naipo Back and Neck Massager 34K times last year and spent an estimated $25K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $25Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- naipo shiatsu back and neck massager with heat13K searches a year
02 · Price
A sale here is worth $38.89.
Listings sell for $38.89 on average, from $10.99 to $63.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $38.89 that is $0 to $4K a year per listing.
- Average price
- $38.89inside the $15 to $100 sweet spot
- Price range
- $10.99–$63.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #2,220 within Electric Massagers. It carries 17,512 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #2,220in Electric Massagers
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 17,512per listing
- Listings tracked
- 24
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Naipo Back and Neck Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
41
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
27%
- Brand 129%
- Brand 211%
- Brand 310%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Naipo Back and Neck Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Naipo Back and Neck Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- naipo shiatsu back and neck massager with heat13K/yr
- naipo neck massager8K/yr
- naipo8K/yr
- naipo massager4K/yr
- maxkare massager878/yr
- naipo back and neck massager346/yr
Reviews and returns
What reviews say buyers love and hate about Naipo Back and Neck Massager
We read the reviews and the return reasons for every product selling here.
“Didn't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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FAQ
Common Naipo Back and Neck Massager questions
Answered from the same tracked data.