Naipo Back and Neck Massager

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

34K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

1.9%

Market size, estimated

$25Ka year

Peak month

December2.5× the quietest month

Top search term

naipo shiatsu back and neck massager with heat13K searches a year

Listings sell for $38.89 on average, from $10.99 to $63.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $38.89 that is $0 to $4K a year per listing.

Average price

$38.89inside the $15 to $100 sweet spot

Price range

$10.99–$63.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #2,220 within Electric Massagers. It carries 17,512 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

10.9%

Average rank

#2,220in Electric Massagers

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

17,512per listing

Listings tracked

24

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months