Nadh
Worth a lookShows low returns (0.0%), but soft demand (-17.0% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.33avg listing price — sweet spot $15–$100
Price range
Great$8.07–$76.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,368.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$186K$186K/yr · 92K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Is nadh profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nadh is a $186K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
nadh market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $188K–$251K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #2,074
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 11.0%
- Avg brand age
- 50 months
- Avg seller age
- 169 days
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
509
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
18%
- Nutricost34%
- NOW Foods17%
- MAAC1013%
- Carlyle7%
- Vitamatic6%
- MARYRUTH'S5%
- Open — no brand owns it (7 brands, 18%)
nadh demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top nadh search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- nadh49K/yr
- nadh supplement34K/yr
- nadh coq10 supplements6K/yr
- nadh 20mg3K/yr
Top nadh products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricost NADH Supplement (20mg) 120 Capsules Vegan Gluten-Free GMO-Free
Nutricost$17.364.5★69 rev
NOW Supplements NADH (Reduced Nicotinamide Adenine Dinucleotide) 10 mg with 200 mg D-Ribose 60 Veg Capsules
NOW Foods$28.244.6★1,002 rev
Nutricost NADH (10mg) 120 Capsules Vegan Gluten-Free GMO-Free
Nutricost$16.774.5★109 rev
MAAC10 NADH + CoQ10 Supplement Great Tasting Chewable Tablets 60 Tablets
MAAC10$29.584.4★1,045 rev
Carlyle NADH CoQ10 Supplement | 20mg | 60 Capsules | Mega Strength
Carlyle$10.544.5★107 rev
Newest
by launch date
Vitamatic NADH 20mg with D-Ribose & CoQ10 60 Capsules B-Nicotinamide Adenine Dinucleotide Non-GMO Gluten Free
Vitamatic$9.7742 rev
MaryRuths NADH Capsules Niacin NAD+ Precursor 30 Servings CoQ10 Vegan
MARYRUTH'S$35.6743 rev
Nutricost NADH Supplement (20mg) 120 Capsules Vegan Gluten-Free GMO-Free
Nutricost$17.3669 rev
SOLARAY NADH 10 mg - Active Form of Niacin Reduced NAD Supplement - Cofactor in Cellular Energy Pathways - Lab Verified Gluten Free 60-Day Guarantee - 30 Servings 30 VegCaps
SOLARAY$40.6132 rev
Nutricost NADH (10mg) 120 Capsules Vegan Gluten-Free GMO-Free
Nutricost$16.77109 rev
Trending
90-day click momentum
Piping Rock NADH Coq10 Supplement | 20 mg | 60 Capsules | Mega Strength
Piping Rock$8.074.5★
MaryRuths NADH Capsules Niacin NAD+ Precursor 30 Servings CoQ10 Vegan
MARYRUTH'S$35.674.5★
Vitamatic NADH 20mg with D-Ribose & CoQ10 60 Capsules B-Nicotinamide Adenine Dinucleotide Non-GMO Gluten Free
Vitamatic$9.774.6★
Nutricost NADH Supplement (20mg) 120 Capsules Vegan Gluten-Free GMO-Free
Nutricost$17.364.5★
ProHealth NADH + CoQ10 - Boost NAD+ | 60 Day Supply | Pure NADH 25 mg CoQ10 100 mg | 60 Acid Resistant Capsules | Energy | Focus | ATP Production
ProHealth$39.104.4★
What reviews say buyers love and hate about nadh
What buyers praise and complain about, mined from review topics.What buyers love
“This also looks to be a good quality supplement bottle”
“Gives good energy”
“Great supplement brand”
“less brain fog”
“Good value for the money”
“makes it a great addition to my daily wellness routine, especially for supporting energy and overall vitality”
“does not upset my stomach or have any negative side effects whatsoever”
“For maximum effectiveness others are recommended”
“Worked way better then swallowing”
“Actually works”
What buyers complain about
“It's expensive”
“HORRIBLE side effects”
“Doesnt work”
“the formulation itself is an uneven mix of a real dose”
“anxiety from amount of energy its giving me”
“Allergic reaction”
“Hard on stomach”
“i am seeing lot of information that says our bodies cannot even absorb this supplement”
“this is a well executed misrepresentation”
“had disruptive sleep while on one a day”
Top return reasons
Common nadh questions
- Is nadh profitable to sell on Amazon United States?
- The niche generates $186K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the nadh niche?
- 13 brands and 509 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in nadh?
- Top complaints mined from reviews: Value For Money, Side Effects, Functionality-Overall. The return rate is 0.0%.
- When does demand for nadh peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the nadh niche?
- Listings span $8.07–$76.48; the average listing price is $31.33 (sweet spot $15–$100). The average incumbent carries 1,369 reviews — the moat a new listing must climb.