Is nad supplement profitable to sell on Amazon United States?

The niche generates $13.9M/yr across 31 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (64/100).

How competitive is the nad supplement niche?

27 brands and 85 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in nad supplement?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Side Effects. The return rate is 0.0%.

When does demand for nad supplement peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the nad supplement niche?

Listings span $9.87–$112.26; the average listing price is $34.49 (sweet spot $15–$100). The average incumbent carries 1,577 reviews — the moat a new listing must climb.

Nad Supplement

Worth a look

Shows a $13.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$13.9M

$13.9M/yr · 7.1M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.49

avg listing price — sweet spot $15–$100

Price range

Great$9.87–$112.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,576.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

Is nad supplement profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nad supplement is a $13.9M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

nad supplement market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 300K–400K; avg 15,000–20,000/product
Revenue / yr: $10.3M–$13.8M; units × avg price
Conversion rate: 5.7%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.4%
Avg brand age: 30 months
Avg seller age: 147 days

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

54%

Top 20: 88%

Open market

38%

Cata-Kor17%
Nutricost11%
FANCYENERGY11%
TRU NIAGEN10%
Life Extension8%
UNcena4%

nad supplement demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top nad supplement search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nad1.7M/yr -3.3%4.0% conv.
nad supplement1.9M/yr -35.3%4.7% conv.
nad+672K/yr -14.4%4.4% conv.
nad supplements for women741K/yr -23.7%3.2% conv.
nad plus379K/yr -8.2%4.7% conv.
nad resveratrol supplement347K/yr -39.1%2.2% conv.
nad+ supplement256K/yr -30.8%4.2% conv.
nad +166K/yr -5.8%3.6% conv.
liposomal nad196K/yr -14.1%2.2% conv.
nad+ supplements for women98K/yr -30.1%4.0% conv.

All search terms

Top nad supplement products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cata-Kor Liposomal NAD+ Supplement with Resveratrol Advanced NAD Resveratrol

Cata-Kor$39.234.5★5,005 rev

FANCYENERGY NAD+ Supplement Liposomal NAD Nicotinamide Riboside Resveratrol 1500 mg - Anti-Aging & Brain Health Improve Energy - Specifically for Women and Men 120 Cout

FANCYENERGY$10.024.6★582 rev

Nutricost NAD+ Supplement 1 000mg per Serving 120 Capsules 60 Servings

Nutricost$33.054.5★1,536 rev

TRU NIAGEN Patented NAD+ Supplement 300mg Niagen 30 Servings | Nicotinamide Riboside (NR) Take 1 Daily | 1 Bottle

TRU NIAGEN$47.934.4★14,445 rev

Life Extension NAD+ Cell Regenerator and Resveratrol Elite* nicotinamide riboside Trans-resveratrol quercetin Fisetin Heart Health Healthy Aging Vegetarian Non-GMO Gluten Free 30 Capsules

Life Extension$41.594.6★3,252 rev

Newest

by launch date

Totaria NAD+ Supplement for Women - NAD Trans-Resveratrol Supplement with Magnesium CoQ10 PQQ Ashwagandha Collagen Peptide - NMN & NMNH Alternative - Cellular Renewal & Energy - 120 Capsules

Totaria$23.0384 rev

4mo ago

NAD+ Supplements for Men & Women Extra Strength NMN Alternative Liposomal Nad Supplement with Resveratrol Quercetin for Cellular Energy & NAD+ Levels Fast Absorption Liquid NAD PlusNON-GMO 2Fl Oz

WellVeraVida$9.87151 rev

7mo ago

VIVI Youth NAD+ Supplements for Women Multi-Pathway NMN 250mg NR 100mg Resveratrol PQQ & Betaine for Cellular Energy Focus & Metabolic Health 60 Capsules

VIVI Youth$30.9756 rev

9mo ago

Cata-Kor NMN Supplement 4-in-1 NAD Supplement with Quercetin | TMG | Resveratrol NMNH Alternative Supports Cellular Energy & NAD+ Level 60 Capsules Third-Party Tested (1 Pack)

Cata-Kor$34.361,193 rev

9mo ago

NAD Supplement 1600mg NAD+ with Resveratrol & Nicotinamide Riboside Anti-Aging Support Cellular Energy & Mental Clarity Support Vegan Non-GMO 120 Capsules

Fize Mabs$10.32110 rev

10mo ago

What reviews say buyers love and hate about nad supplement

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“the bottle looks quality”

Energy Level16%

“Energy boost”

Vitamin7%

“Vitamins are fantastic”

Focus Enhancement6%

“mental clarity”

Value For Money5%

“Great value”

Ease Of Use3%

“Easy To Take”

Advertised Vs Actual Product3%

“As described”

Nutritional Content3%

“Great Supplement”

Efficiency3%

“Works good”

Side Effects3%

“No weird aftertaste or side effects for me”

What buyers complain about

Value For Money11%

“Not worth it”

Functionality-Overall9%

“Not effective”

Side Effects8%

“That's not a common side effect for me”

Dosage6%

“Couldn't take it dosage too high 10,000 mg”

Energy Level5%

“Low energy”

Taste-Overall3%

“Weird taste”

Advertised Vs Actual Product3%

“False advertising”

Sleep Quality2%

“Cant sleep”

Vitamin2%

“Worst vitamin taste ever”

Acid Regulator/Stomach Ache Relief2%

“A lot of bloating and stomach pains”

Top return reasons

Value For Money16%

Functionality-Overall16%

Ingredients-Overall13%

Dosage9%

Regulates Digestion8%

Taste-Overall6%

Advertised Vs Actual Product6%

Acid Regulator/Stomach Ache Relief3%

Contamination3%

Certifications3%

Common nad supplement questions

Is nad supplement profitable to sell on Amazon United States?: The niche generates $13.9M/yr across 31 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (64/100).
How competitive is the nad supplement niche?: 27 brands and 85 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in nad supplement?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Side Effects. The return rate is 0.0%.
When does demand for nad supplement peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the nad supplement niche?: Listings span $9.87–$112.26; the average listing price is $34.49 (sweet spot $15–$100). The average incumbent carries 1,577 reviews — the moat a new listing must climb.