Is myto tooth powder profitable to sell on Amazon United States?

The niche generates $60K/yr across 15 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -38.5%. Flapen's verdict: Skip it (46/100).

How competitive is the myto tooth powder niche?

12 brands and 89 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in myto tooth powder?

Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Ease Of Use. The return rate is 0.7%.

What does it cost to enter the myto tooth powder niche?

Listings span $10.04–$29.37; the average listing price is $21.35 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.

Myto Tooth Powder

Skip it

Soft demand (-38.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$21.35

avg listing price — sweet spot $15–$100

Price range

Good$10.04–$29.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good564.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$60K

$60K/yr · 44K searches

Growth

Bad-38.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

Is myto tooth powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, myto tooth powder is a $60K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

myto tooth powder market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $43K–$53K; units × avg price
Conversion rate: 6.4%
Avg BSR: #994
Page quality: 0%
Prime: 80%
Sponsored: 93%
Out of stock: 7.7%
Avg brand age: 37 months
Avg seller age: 153 days

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

13%

Generic20%
Myto Tooth19%
XIKRO17%
Aultink17%
Optikind11%
Parmint4%
Open — no brand owns it (6 brands, 13%)

myto tooth powder demand & seasonality

Weekly Amazon search volume, last 11 weeks — -38.5% search growth over the last 90 days.

Open Trend

Top myto tooth powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

myto tooth powder32K/yr -42.2%5.3% conv.
myto tooth powder to rebuild cavities3K/yr +991.4%6.1% conv.
myto5K/yr -46.5%3.4% conv.
myto oral care5K/yr -71.3%3.7% conv.

All search terms

Top myto tooth powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Myto Tooth Powder Remineralizing Tooth Powder with Mint Hydroxyapatite Gently Cleans Supports Strong Teeth & Fresh Breath Vegan Non-GMO 50g (1)

Generic$25.423.8★43 rev

MYTO Tooth Powder Peppermint Hydroxyapatite Fluoride Free 1.76 oz

XIKRO$28.144.2★7 rev

Myto Tooth Powder RemineralizingHydroxyapatite Tooth Powder with Mint Fluoride Free Mineral Tooth Cleaning Powder 1.76 OZ Gentle Daily Oral Care (1pc)

Aultink$28.784.5★18 rev

Tooth Powder with Hydroxyapatite for Remineralizing Teeth and Daily Oral Care Fluoride-Free Gentle Clean Mint Fresh Breath 1.76oz High Capacity (1Pc)

Myto Tooth$19.712.8★11 rev

Myto Tooth Powder with Hydroxyapatite for Daily Oral Care & Tooth Enamel Support Fluoride-Free Gentle Clean Mint Fresh Breath 1.76oz

Optikind$20.405.0★1 rev

Newest

by launch date

Myto Tooth Powder with Hydroxyapatite for Daily Oral Care & Tooth Enamel Support Fluoride-Free Gentle Clean Mint Fresh Breath 1.76oz

Optikind$20.401 rev

2mo ago

Myto Tooth Powder Collagen Tooth Powder RemineralizingHydroxyapatite Tooth Powder with Mint Fluoride Free Mineral Tooth Cleaning Powder Gentle Daily Oral Care- 1.76 OZ (1pc)

Parmint$28.3121 rev

3mo ago

Myto Tooth Powder RemineralizingHydroxyapatite Tooth Powder with Mint Fluoride Free Mineral Tooth Cleaning Powder 1.76 OZ Gentle Daily Oral Care (1pc)

Aultink$28.7818 rev

3mo ago

2PCS Hydroxyapatite Tooth Powder Remineralizing Tooth Powder with Mint Hydroxyapatite Gently Cleans Supports Strong Teeth & Fresh Breath Daily Oral Care 50g

Diinou$12.239 rev

3mo ago

Tooth Powder with Hydroxyapatite for Remineralizing Teeth and Daily Oral Care Fluoride-Free Gentle Clean Mint Fresh Breath 1.76oz High Capacity (1Pc)

Myto Tooth$19.7111 rev

4mo ago

What reviews say buyers love and hate about myto tooth powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“of very good quality along with the nice wood lid”

Tooth Brightening15%

“I also has made my smile brighter”

Cleansing13%

“it cleans really well”

Ease Of Use7%

“The powder is easy to use”

Value For Money7%

“Definitely worth the buy”

Ease Of Cleaning5%

“it cleans really well”

Tooth Sensitivity4%

“This product helps with my gum sensitivity”

Smell4%

“The smell is very powerful”

Breathability4%

“super fresh breathe”

Ingredients-Overall3%

“Love the natural ingredients”

What buyers complain about

Value For Money10%

“is much less costly”

Ease Of Cleaning9%

“Doesn't seem to clean much”

Ease Of Use8%

“Dont use”

Texture/Consistency-Overall7%

“I dont necessarily like the texture”

Functionality-Overall5%

“Doesnt work”

Stain Resistance4%

“This formula stained my countertop”

Quality-Overall4%

“Garbage”

Advertised Vs Actual Product3%

“False advertisement, Hazard warning right the box! box! Big bold cancer and reproductive warning on the bottom of the box!”

Color Fading/Discoloration3%

“Seems to whiten”

Breathability3%

“Bad Breath”

Top return reasons

Advertised Vs Actual Product27%

Leak-Proof15%

Functionality-Overall10%

Ingredients-Overall6%

Value For Money5%

Certifications5%

Texture/Consistency-Overall4%

Color3%

Product Condition3%

Size-Overall3%

Common myto tooth powder questions

Is myto tooth powder profitable to sell on Amazon United States?: The niche generates $60K/yr across 15 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -38.5%. Flapen's verdict: Skip it (46/100).
How competitive is the myto tooth powder niche?: 12 brands and 89 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in myto tooth powder?: Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Ease Of Use. The return rate is 0.7%.
What does it cost to enter the myto tooth powder niche?: Listings span $10.04–$29.37; the average listing price is $21.35 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.

Myto Tooth Powder

Is myto tooth powder profitable on Amazon?

myto tooth powder market size & sales

Competition: brands, sellers & click share

myto tooth powder demand & seasonality

Top myto tooth powder search terms shoppers use

Top myto tooth powder products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about myto tooth powder

What buyers love

What buyers complain about

Top return reasons

Common myto tooth powder questions

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