Is myrrh essential oil profitable to sell on Amazon United States?

The niche generates $545K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the myrrh essential oil niche?

19 brands and 35 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in myrrh essential oil?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.

When does demand for myrrh essential oil peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the myrrh essential oil niche?

Listings span $5.50–$82.48; the average listing price is $19.44 (sweet spot $15–$100). The average incumbent carries 2,068 reviews — the moat a new listing must climb.

Myrrh Essential Oil

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$19.44

avg listing price — sweet spot $15–$100

Price range

Great$5.50–$82.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good$545K

$545K/yr · 360K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,067.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

Is myrrh essential oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, myrrh essential oil is a $545K/yr Amazon United States market (360K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

myrrh essential oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $583K–$778K; units × avg price
Conversion rate: 7.8%
Avg BSR: #185
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 171 days

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

30%

Majestic Pure20%
MAYJAM16%
Wuvezrub15%
Gya Labs9%
US Organic6%
HIQILI5%

myrrh essential oil demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top myrrh essential oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

myrrh essential oil188K/yr -20.0%8.8% conv.
myrrh oil56K/yr -2.4%4.9% conv.
myrrh essential oil organic27K/yr -14.4%6.5% conv.
mirra oil15K/yr -7.1%2.1% conv.
oleo de mirra11K/yr +20.4%1.1% conv.
myrrh essential oil for skin7K/yr +13.7%5.7% conv.
aceite de mirra 100 puro y natural9K/yr -19.9%2.5% conv.
organic myrrh essential oil9K/yr -13.0%5.5% conv.
aceite de mirra9K/yr -27.6%2.5% conv.
myrrh oil organic5K/yr +37.0%5.3% conv.

All search terms

Top myrrh essential oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Myrrh Essential Oil Myrrh Oil 4 Fl Oz

Majestic Pure$16.334.5★3,212 rev

Myrrh Essential Oil 100ML/3.38FL.OZ MAYJAM Premium Myrrh Oil Essential Oils with Glass Dropper Great for Diffuser and Candle Making

MAYJAM$9.114.4★17,844 rev

Wuvezrub Myrrh Essential Oil - 30ML Pure and Natural for Aromatherapy Diffuser - 1 Fl Oz

Wuvezrub$6.384.6★183 rev

100% Pure Myrrh Essential Oil - 0.34 Fl Oz - Myrrh Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs$14.474.6★2,757 rev

US Organic 100% Genuine Myrrh Essential Oil - Sourced from The Horn of Africa USDA Certified Organic Extracted by Hydro-Distillation (Myrrh 5 ml)

US Organic$25.424.5★583 rev

Newest

by launch date

MUNUSNA Myrrh Essential Oil 100ML 100% Pure and Natural Myrrh Oils Aromatherapy Oil for Diffuser Skin Care Massage Yoga Home Soap and Candle Making

MUNUSNA$9.062,429 rev

3mo ago

Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller

Herbal Mana$16.0863 rev

4mo ago

Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Hair Oil Serum 90ml

YBERA PARIS$82.4832 rev

7mo ago

Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating Hair Oil for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Oil Serum 60ml

YBERA PARIS$67.739 rev

7mo ago

Wuvezrub Myrrh Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Myrrh

Wuvezrub$6.1666 rev

11mo ago

What reviews say buyers love and hate about myrrh essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“Amazing scent”

Quality-Overall18%

“The quality of the oil is definitely good too”

Value For Money8%

“Great 👍 The price is very reasonable”

Advertised Vs Actual Product4%

“It was as good as advertised”

Gifting Purpose3%

“Perfect gift”

Soft Feel3%

“Smooths pores”

Ease Of Use2%

“Easy to use”

Allergies2%

“Very subtle—No irritation at all”

Efficiency2%

“It works pretty good”

Size-Overall2%

“✔ Nice presentation and generous size”

What buyers complain about

Smell59%

“No scent”

Size-Overall6%

“just too small”

Value For Money5%

“Its cheap for a reason”

Dilute/Watery5%

“Heavily diluted”

Advertised Vs Actual Product4%

“An Amazon policy violation. Amazon prohibits deceptive product claims”

Functionality-Overall4%

“this ones cap wont even come off”

Oily/Greasy3%

“Stinky oil”

Color2%

“has a dark color”

Leak-Proof1%

“Leaked all over”

Quality-Overall1%

“Junk”

Top return reasons

Smell57%

Advertised Vs Actual Product14%

Leak-Proof5%

Size-Overall4%

Quality-Overall3%

Value For Money2%

Dilute/Watery2%

Defective Material/Parts1%

Functionality-Overall1%

Ingredients-Overall1%

Common myrrh essential oil questions

Is myrrh essential oil profitable to sell on Amazon United States?: The niche generates $545K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (58/100).
How competitive is the myrrh essential oil niche?: 19 brands and 35 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in myrrh essential oil?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.
When does demand for myrrh essential oil peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the myrrh essential oil niche?: Listings span $5.50–$82.48; the average listing price is $19.44 (sweet spot $15–$100). The average incumbent carries 2,068 reviews — the moat a new listing must climb.