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My Sweet Smile Teeth Whitening Powder

Fail

The top 5 products take 100% of clicks, so My Sweet Smile Teeth Whitening Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$153K/yr118K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

My Sweet Smile Teeth Whitening Powder against its category

The dotted line is the Health & Household average. Past it, My Sweet Smile Teeth Whitening Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Sweet Smile Teeth Whitening Powder market on Amazon at a glance

Shoppers on Amazon United States searched for My Sweet Smile Teeth Whitening Powder 118K times last year and spent an estimated $153K. All 3 brands take every click. Demand peaks in Feb–Mar–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
6.7%
Market size, estimated
$153Ka year
Peak month
October7.0× the quietest month
Top search term
my sweet smile teeth whitening powder6K searches a year

02 · Price

A sale here is worth $19.32.

Listings sell for $19.32 on average, from $16.73 to $22.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $19.32 that is $14K to $19K a year per listing.

Average price
$19.32inside the $15 to $100 sweet spot
Price range
$16.73–$22.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$19K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #71 within Toothpaste. It carries 4,652 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
25.3%
Average rank
#71in Toothpaste
Average rating
3.95 starsAmazon United States average 4.42 stars
Average reviews
4,652per listing
Listings tracked
4

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top My Sweet Smile Teeth Whitening Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 29%
  • Brand 35%

Demand

My Sweet Smile Teeth Whitening Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct, Nov · busiest ÷ quietest = 7.0×

Search terms

Top My Sweet Smile Teeth Whitening Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my sweet smile teeth whitening powder6K/yr
  • my sweet smile4K/yr
  • shimmer white dental powder46K/yr
  • shimmer deluxe teeth whitening powder41K/yr
  • shimmer teeth whitening powder12K/yr
  • shimmer white dental9K/yr

Reviews and returns

What reviews say buyers love and hate about My Sweet Smile Teeth Whitening Powder

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Tooth Brightening”
30%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“No results”
A buyer, on “Functionality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common My Sweet Smile Teeth Whitening Powder questions

Answered from the same tracked data.