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My Smile Water Flosser

Fail

The top 5 brands take 100% of clicks, so My Smile Water Flosser is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$61K/yr27K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
85%top-5 click share · 3 brands · 13 sellers

Flapen Score

My Smile Water Flosser against its category

The dotted line is the Health & Household average. Past it, My Smile Water Flosser is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Smile Water Flosser market on Amazon at a glance

Shoppers on Amazon United States searched for My Smile Water Flosser 27K times last year and spent an estimated $61K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
4.0%
Market size, estimated
$61Ka year
Peak month
December1.5× the quietest month
Top search term
my smile water flosser14K searches a year

02 · Price

A sale here is worth $56.04.

Listings sell for $56.04 on average, from $22.86 to $144.95. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $56.04 that is $6K to $14K a year per listing.

Average price
$56.04inside the $15 to $100 sweet spot
Price range
$22.86–$144.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #139 within Dental Floss & Picks. It carries 11,168 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#139in Dental Floss & Picks
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
11,168per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top My Smile Water Flosser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 24%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

My Smile Water Flosser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top My Smile Water Flosser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my smile water flosser14K/yr
  • mysmile water flosser12K/yr
  • water flosser mysmile959/yr

Reviews and returns

What reviews say buyers love and hate about My Smile Water Flosser

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Durability”
1.9%of orders come back
“Durability issues”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common My Smile Water Flosser questions

Answered from the same tracked data.