Is my biotin profitable to sell on Amazon United States?

The niche generates $186K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (41/100).

How competitive is the my biotin niche?

2 brands and 3 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the my biotin niche?

Listings span $26.47–$95.64; the average listing price is $52.65 (sweet spot $15–$100). The average incumbent carries 4,299 reviews — the moat a new listing must climb.

My Biotin

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$26.47–$95.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$52.65

avg listing price — sweet spot $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$186K

$186K/yr · 70K searches

Review moat

Bad4,298.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

Is my biotin profitable on Amazon?

According to Flapen's Amazon United States niche tracking, my biotin is a $186K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

my biotin market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 1,000–1,250/product
Revenue / yr: $263K–$316K; units × avg price
Conversion rate: 5.1%
Avg BSR: #507
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 150 days

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Purity Products96%
NUTRAHARMONY4%
Open — no brand owns it (0%)

my biotin demand & seasonality

Weekly Amazon search volume, last 22 weeks — -5.1% search growth over the last 90 days.

Open Trend

Top my biotin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

my biotin27K/yr -7.1%5.5% conv.
my biotin pro clinical 3 weeks mb40x22K/yr +12.6%5.0% conv.
my biotin thicker hair in 3 weeks6K/yr +14.4%6.1% conv.
my biotin pro clinical6K/yr -46.0%7.0% conv.
mybiotin3K/yr -27.6%8.0% conv.
my biotin 3 weeks3K/yr -40.5%6.9% conv.
mybiotin proclinical thicker hair in 3 weeks2K/yr +0.5%7.0% conv.

All search terms

Top my biotin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Purity Products - MyBiotin ProClinical - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Patented Biotin Vitamin B7 Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 30 Veg Capsules

Purity Products$38.404.4★6,021 rev

Purity Products - MyBiotin ProClinical - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Patented Biotin Vitamin B7 Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 90 Veg Capsules

Purity Products$95.644.5★537 rev

Purity Products - MyBiotin SuperClinical - 5-in-1 Multivitamin for Women with Biotin | MB40X 40X More Soluble | Hair Growth Skin & Nails | Energy Metabolism & Gut Health | 120 Tablets

Purity Products$67.884.4★116 rev

Purity Products - MyBiotin ProClinical Gummies - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Biotin Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 30 Berry Gummy Chews

Purity Products$38.744.5★243 rev

Biotin Collagen Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps

NUTRAHARMONY$26.474.5★18,852 rev

Newest

by launch date

MyBiotin ProClinical Growth+ - Clinically Studied for Thicker Fuller Hair - Lustriva (40x Bioavailable Biotin) + Serevelle Saw Palmetto - Hair Growth Vitamins for Women & Men Less Shedding - 60 Caps

Purity Products$48.7922 rev

2mo ago

Purity Products - MyBiotin SuperClinical - 5-in-1 Multivitamin for Women with Biotin | MB40X 40X More Soluble | Hair Growth Skin & Nails | Energy Metabolism & Gut Health | 120 Tablets

Purity Products$67.88116 rev

1y ago

Purity Products - MyBiotin ProClinical Gummies - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Biotin Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 30 Berry Gummy Chews

Purity Products$38.74243 rev

2y ago

Purity Products - MyBiotin ProClinical - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Patented Biotin Vitamin B7 Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 90 Veg Capsules

Purity Products$95.64537 rev

3y ago

Biotin Collagen Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps

NUTRAHARMONY$26.4718,852 rev

4y ago

Common my biotin questions

Is my biotin profitable to sell on Amazon United States?: The niche generates $186K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (41/100).
How competitive is the my biotin niche?: 2 brands and 3 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the my biotin niche?: Listings span $26.47–$95.64; the average listing price is $52.65 (sweet spot $15–$100). The average incumbent carries 4,299 reviews — the moat a new listing must climb.