- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $186K/yr70K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 97%top-5 click share · 2 brands · 3 sellers
Flapen Score
My Biotin against its category
The dotted line is the Health & Household average. Past it, My Biotin is stronger. Inside it, weaker.
Market
The My Biotin market on Amazon at a glance
Shoppers on Amazon United States searched for My Biotin 70K times last year and spent an estimated $186K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $186Ka year
- Top search term
- my biotin27K searches a year
02 · Price
A sale here is worth $52.65.
Listings sell for $52.65 on average, from $26.47 to $95.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At $52.65 that is $53K to $66K a year per listing.
- Average price
- $52.65inside the $15 to $100 sweet spot
- Price range
- $26.47–$95.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $53K–$66K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #507 within Vitamin B. It carries 4,299 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #507in Vitamin B
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 4,299per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top My Biotin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purity Products - MyBiotin ProClinical - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Patented Biotin Vitamin B7 Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 30 Veg Capsules
- Price
- $38.40
- Rating
- 4.4/5
- Reviews
- 6,021
- Age
- 4y ago

Purity Products - MyBiotin ProClinical - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Patented Biotin Vitamin B7 Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 90 Veg Capsules
- Price
- $95.64
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 3y ago

Purity Products - MyBiotin SuperClinical - 5-in-1 Multivitamin for Women with Biotin | MB40X 40X More Soluble | Hair Growth Skin & Nails | Energy Metabolism & Gut Health | 120 Tablets
- Price
- $67.88
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 1y ago

Purity Products - MyBiotin ProClinical Gummies - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Biotin Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 30 Berry Gummy Chews
- Price
- $38.74
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 2y ago

Biotin Collagen Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps
- Price
- $26.47
- Rating
- 4.5/5
- Reviews
- 18,852
- Age
- 4y ago
Trending
estimated 90-day click momentum
MyBiotin ProClinical Growth+ - Clinically Studied for Thicker Fuller Hair - Lustriva (40x Bioavailable Biotin) + Serevelle Saw Palmetto - Hair Growth Vitamins for Women & Men Less Shedding - 60 Caps
- Price
- $48.79
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago

Purity Products - MyBiotin ProClinical - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Patented Biotin Vitamin B7 Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 90 Veg Capsules
- Price
- $95.64
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 3y ago

Purity Products - MyBiotin SuperClinical - 5-in-1 Multivitamin for Women with Biotin | MB40X 40X More Soluble | Hair Growth Skin & Nails | Energy Metabolism & Gut Health | 120 Tablets
- Price
- $67.88
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 1y ago

Purity Products - MyBiotin ProClinical Gummies - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Biotin Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 30 Berry Gummy Chews
- Price
- $38.74
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 2y ago

Purity Products - MyBiotin ProClinical - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Patented Biotin Vitamin B7 Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 30 Veg Capsules
- Price
- $38.40
- Rating
- 4.4/5
- Reviews
- 6,021
- Age
- 4y ago
Newest
by launch date
MyBiotin ProClinical Growth+ - Clinically Studied for Thicker Fuller Hair - Lustriva (40x Bioavailable Biotin) + Serevelle Saw Palmetto - Hair Growth Vitamins for Women & Men Less Shedding - 60 Caps
- Price
- $48.79
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago

Purity Products - MyBiotin SuperClinical - 5-in-1 Multivitamin for Women with Biotin | MB40X 40X More Soluble | Hair Growth Skin & Nails | Energy Metabolism & Gut Health | 120 Tablets
- Price
- $67.88
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 1y ago

Purity Products - MyBiotin ProClinical Gummies - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Biotin Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 30 Berry Gummy Chews
- Price
- $38.74
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 2y ago

Purity Products - MyBiotin ProClinical - Thicker Hair in 3 Weeks & Fights Wrinkles - MB40X Patented Biotin Vitamin B7 Matrix w/Astaxanthin - 40X More Soluble vs Ordinary Biotin 90 Veg Capsules
- Price
- $95.64
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 3y ago

Biotin Collagen Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps
- Price
- $26.47
- Rating
- 4.5/5
- Reviews
- 18,852
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Purity Products96%
- NUTRAHARMONY4%
- Open — no brand owns it (0%)
Demand
My Biotin search demand
Weekly searches over the year. Pick a range.
Search terms
Top My Biotin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- my biotin27K/yr
- my biotin pro clinical 3 weeks mb40x22K/yr
- my biotin thicker hair in 3 weeks6K/yr
- my biotin pro clinical6K/yr
- mybiotin3K/yr
- my biotin 3 weeks3K/yr
- mybiotin proclinical thicker hair in 3 weeks2K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common My Biotin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









