Musty Basement Odor Eliminator

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+23.6%

Conversion, latest week

11.4%

Market size, estimated

$267Ka year

Peak month

August8.1× the quietest month

Top search term

arm and hammer moisture absorber34K searches a year

Listings sell for $17.35 on average, from $4.83 to $33.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $17.35 that is $9K to $13K a year per listing.

Average price

$17.35inside the $15 to $100 sweet spot

Price range

$4.83–$33.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Air Fresheners. It carries 7,835 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#100in Air Fresheners

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

7,835per listing

Listings tracked

27

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

61 months