Musk Oil
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.11avg listing price — sweet spot $15–$100
Price range
Good$3.22–$41.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,173.87avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 128K searches
Is musk oil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, musk oil is a $68K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
musk oil market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $81K–$97K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #462
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 64%
- Out of stock
- 1.0%
- Avg brand age
- 75 months
- Avg seller age
- 145 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
680
Top-5 brand share
46%
Top 20: 83%
Top-5 click share
29%
Top 20: 64%
Open market
51%
- Jovan25%
- Nemat International7%
- Eternal Essence Oils5%
- Kommon Skin Sense5%
- Parfums De Coeur4%
- MAYJAM4%
musk oil demand & seasonality
Weekly Amazon search volume, last 29 weeks — +1.1% search growth over the last 90 days.Top musk oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- musk oil67K/yr
- musk for men13K/yr
- musk cologne7K/yr
- jovan sex appeal cologne for men8K/yr
- musk body oil6K/yr
- musk oil for men6K/yr
- jovan ginseng nrg cologne men7K/yr
- arabian musk3K/yr
- musk cologne for men5K/yr
- jovan nrg cologne4K/yr
Top musk oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jovan Musk for Women Perfume Oil 0.33 fl oz (Pack of 1) Sexy Perfume Oil for Women Notes of Jasmine Amber and Neroli Womens Fragrance Long Lasting Everyday Fragrance Travel Size
Jovan$13.144.6★6,471 rev
Kommon Skin Sense The Original Musk Oil Formally Cooperlabs Musk Oil (0.5oz Dab)
Kommon Skin Sense$24.893.6★115 rev
Jovan Musk for Men Eau de Cologne Spray 3 fl oz (Pack of 1) Notes of Carnation Lavender and Amber Mens Fragrance Long Lasting Everyday Fragrance Travel Size
Jovan$12.104.6★9,234 rev
Musk Premium Grade Fragrance Oil - Scented Oil - 30ml
Eternal Essence Oils$9.844.0★1,836 rev
Parfums De Coeur SKIN MUSK (Original Long Lasting Formula) Perfume Oil by Parfums de Coeur (formerly by Bonne Bell) 0.50 fl oz
Parfums De Coeur$15.384.3★2,176 rev
Newest
by launch date
Dizurde Musk Al Tahara 6mL | White Musk Perfume for Women | Egyptian Musk Oil Arabian Perfume | Soft Skin Scent for Everyday Wear & Layering
Dizurde$8.00373 rev
Kuumba Made Egyptian Musk Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz
Kuumba Made$10.695,414 rev
HIQILI White Musk Fragrance Oil Musk Perfume for Women - 1 Fl Oz
HIQILI$8.7863 rev
Kommon Skin Sense The Original Musk Oil Formally Cooperlabs Musk Oil (0.5oz Dab)
Kommon Skin Sense$24.89115 rev
CYKLAR Perfume Oil for Skin Sex Musk Scent Seductive Perfume Fragrance with Rose Tonka Bean & Musk Notes Travel-Friendly 15ml
CYKLAR$22.90218 rev
Trending
90-day click momentum
Egyptian Musk Perfume Oil Roll-On - Egyptian Fragrance Oil Roller (No Alcohol) Perfumes for Women and Men by Nemat Fragrances 10 ml / 0.33 fl Oz
Nemat International$20.684.2★
HIQILI White Musk Fragrance Oil Musk Perfume for Women - 1 Fl Oz
HIQILI$8.784.4★
Dizurde Musk Al Tahara 6mL | White Musk Perfume for Women | Egyptian Musk Oil Arabian Perfume | Soft Skin Scent for Everyday Wear & Layering
Dizurde$8.003.7★
Alyssa Ashley Musk - Perfume Oil for Men and Women with Citrus and Sicilian Bergamot - Travel Size Perfume Mini Fragrances - 0.25 oz Parfum Oil
Alyssa Ashley$19.004.3★
Kuumba Made Egyptian Musk Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz
Kuumba Made$10.693.8★
What reviews say buyers love and hate about musk oil
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Very affordable”
“Durable, long lasting, tough, good price, smells great”
“the quality was consistent”
“It's so smooth”
“The description is accurate”
“very moisturizing”
“It is a convenient size for travel”
“works well doesn't fell greasy”
“Applys well”
What buyers complain about
“Awful smell”
“Overpriced”
“short-lived”
“A little big”
“Not as strong as I would like”
“It's cheaply made”
“oily feel”
“Sticky no fragance”
“really not what its advertised as”
“it irritated my skin”
Top return reasons
Common musk oil questions
- Is musk oil profitable to sell on Amazon United States?
- The niche generates $68K/yr across 61 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the musk oil niche?
- 41 brands and 680 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in musk oil?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.9%.
- What does it cost to enter the musk oil niche?
- Listings span $3.22–$41.57; the average listing price is $16.11 (sweet spot $15–$100). The average incumbent carries 2,174 reviews — the moat a new listing must climb.