Is musk essential oil profitable to sell on Amazon United States?

The niche generates $46K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (49/100).

How competitive is the musk essential oil niche?

13 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in musk essential oil?

Top complaints mined from reviews: Smell, Strength, Size-Overall. The return rate is 1.5%.

What does it cost to enter the musk essential oil niche?

Listings span $6.90–$17.67; the average listing price is $10.58 (sweet spot $15–$100). The average incumbent carries 1,861 reviews — the moat a new listing must climb.

Musk Essential Oil

Skip it

A small market ($46K/yr) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,860.79

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.58

avg listing price — sweet spot $15–$100

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

Price range

Okay$6.90–$17.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$46K

$46K/yr · 75K searches

Signals No Dominant Brand

Is musk essential oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, musk essential oil is a $46K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

musk essential oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $53K–$63K; units × avg price
Conversion rate: 5.8%
Avg BSR: #96
Page quality: 0%
Prime: 84%
Sponsored: 84%
Out of stock: 4.0%
Avg brand age: 62 months
Avg seller age: 180 days

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

23%

Eternal Essence Oils19%
HIQILI17%
EUQEE15%
MAYJAM11%
GV77ZF8%
PHATOIL7%

musk essential oil demand & seasonality

Weekly Amazon search volume, last 14 weeks — +8.8% search growth over the last 90 days.

Open Trend

Top musk essential oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

musk essential oil42K/yr -5.9%5.2% conv.
white musk essential oil15K/yr +25.0%8.0% conv.
white musk fragrance oil7K/yr +58.9%7.3% conv.
musk fragrance oil10K/yr +9.1%4.3% conv.

All search terms

Top musk essential oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HIQILI White Musk Fragrance Oil Musk Perfume for Women - 1 Fl Oz

HIQILI$8.784.4★63 rev

MAYJAM 100ML/3.38FL.OZ White Musk Fragrance Oils with Glass Dropper Essential Oils for Diffusers for Home Long Lasting Scented Oils for Diffusers Soap Candle Making

MAYJAM$8.844.2★8,817 rev

Musk Premium Grade Fragrance Oil - Scented Oil - 30ml

Eternal Essence Oils$9.844.0★1,836 rev

Eternal Essence Oils White Musk 30ml Premium Fragrance Oil - for Candle Soap Making Aromatherapy Diffusers Home Care & Humidifiers

Eternal Essence Oils$9.054.3★1,791 rev

White Musk Essential Oil White Musk Oils for Diffuser Humidifier DIY Candles Soap Bedroom Office Yoga Gift Essential Oil GV77ZF White Musk Fragrance Oil - 4 fl oz (120 ml)

GV77ZF$9.674.3★3,820 rev

Newest

by launch date

Dukhni White Musk 30ml Fragrance Oil Premium White Musk Diffuser Oil for Home Fragrance Aromatherapy Clean Musky Aroma for Living Room Bedroom Office Long Lasting Scent for Relaxation Ambience

Dukhni$17.2583 rev

3mo ago

EUQEE 100ML White Musk Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Bath Bombs Candle Making DIY Soap Perfume Oil for Women (3.38 Fl oz)

EUQEE$7.48529 rev

5mo ago

EUQEE Vanilla Musk Fragrance Oil 3.38 Fl oz/ 100ml Essential Oils for Diffuser Candle Making DIY Soap Aromatherapy with Glass Dropper

EUQEE$7.62529 rev

5mo ago

HIQILI White Musk Fragrance Oil Musk Perfume for Women - 1 Fl Oz

HIQILI$8.7863 rev

1y ago

AKARZ 100ml Musk Essential Oil Natural Musk Oil Pure for Candle Making DIY Skincare Products Massage Home Spa Relaxation

AKARZ$14.354 rev

1y ago

What reviews say buyers love and hate about musk essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell64%

“Beautiful scent”

Quality-Overall6%

“Good quality”

Durability6%

“Long lasting and lovely”

Value For Money3%

“well worth the value for the money”

Strength2%

“It is very strong”

Soft Feel2%

“Soft scent”

Ease Of Cleaning1%

“Its clean and slightly musky without being overpowering, which makes it great for everyday use”

Ease Of Use1%

“which is very convenient”

Size-Overall1%

“The 30ml size is generous”

Cleansing1%

“Clean Serenity in a Bottle”

What buyers complain about

Smell54%

“the scent is a wee bit too strong for my liking”

Strength6%

“Not as strong”

Size-Overall4%

“Very big bottle”

Value For Money4%

“overpriced”

Quality-Overall2%

“It is not one of the good ones out there”

Thickness2%

“The carrier oil they used is very thick”

Leak-Proof1%

“Oil leaked”

Product Condition1%

“Sent a Used or Returned Product”

Durability1%

“Doesn't last”

Dilute/Watery1%

“than i would dilute in my project”

Top return reasons

Smell77%

Advertised Vs Actual Product12%

Leak-Proof4%

Size-Overall1%

Oily/Greasy1%

Product Condition1%

Ingredients-Overall1%

Quality-Overall1%

Natural Ingredients0%

Dilute/Watery0%

Common musk essential oil questions

Is musk essential oil profitable to sell on Amazon United States?: The niche generates $46K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (49/100).
How competitive is the musk essential oil niche?: 13 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in musk essential oil?: Top complaints mined from reviews: Smell, Strength, Size-Overall. The return rate is 1.5%.
What does it cost to enter the musk essential oil niche?: Listings span $6.90–$17.67; the average listing price is $10.58 (sweet spot $15–$100). The average incumbent carries 1,861 reviews — the moat a new listing must climb.