Mushroom Supplement
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.1M searches
Avg price
Incredible$28.15avg listing price — sweet spot $15–$100
Price range
Great$8.00–$72.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,730.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Is mushroom supplement profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mushroom supplement is a $2.3M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mushroom supplement market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $2.3M–$2.8M
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 140 days
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
583
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
43%
Top 20: 80%
Open market
42%
- VEGATOT14%
- Host Defense13%
- FreshCap Mushrooms9%
- Nutricost8%
- Clean Nutraceuticals7%
- Micro Ingredients7%
mushroom supplement demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top mushroom supplement search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mushroom supplement551K/yr
- mushroom complex111K/yr
- psilocybin mushroom72K/yr
- host defense mushrooms76K/yr
- host defense40K/yr
- aahc mushroom supplement20K/yr
- functional mushrooms25K/yr
- mushroom supplements26K/yr
- szczekin ahcc mushroom supplement16K/yr
- mushrooms supplement21K/yr
Top mushroom supplement products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vegatot Mushroom Complex Supplement 10-in-1 Blend with Lions Mane Cordyceps Reishi Turkey Tail Chaga Maitake & Shiitake Cognitive & Immune Wellness Support* 150 Capsules Non-GMO
VEGATOT$17.074.5★4,442 rev
FreshCap Mushrooms Premium Organic Ultimate Mushroom Supplement - 12:1 Fruiting Body Extract with 29% Beta-Glucans - 3rd-Party Tested Nootropic for Energy Focus & Immune Support (120 Capsules)
FreshCap Mushrooms$33.284.4★9,775 rev
Host Defense MyCommunity Capsules - 17 Species Blend Mushroom Supplement for Immune Support - Herbal Aid with Lions Mane Reishi. Chaga Cordyceps Turkey Tail & More - 120 Capsules
Host Defense$53.614.7★7,072 rev
Nutricost Mushroom Complex Supplement 120 Capsules for 120 Servings
Nutricost$13.724.6★1,448 rev
Clean Nutraceuticals Lions Mane 20in1 Mushroom Supplement with Turkey Tail Reishi Cordyceps Chaga Maitake Meshima Poria Cocos Shiitake Oyster Porcini Enoki - 1 Pack
Clean Nutraceuticals$25.784.5★7,867 rev
Newest
by launch date
Micro Ingredients 10in1 Mega Mushroom Complex Supplement Lions Mane Cordyceps Reishi Chaga & More 240 Softgels with MCT Oil 4 Month Supply Adaptogenic Functional Mushroom Blend
Micro Ingredients$24.74214 rev
Organic Mushroom Complex: Lions Mane Turkey Tail Cordyceps Chaga Contains Naturally Occurring Beta Glucans - Organic Energy & Immune Support Blend: Rhodiola Rosea Ginseng & Acerola Cherry 120Ct
Nutrition Restore$23.73265 rev
NATURE TARGET 14-in-1 Mushroom Complex Mushroom Supplement 120 Capsules
NATURE TARGET$13.20311 rev
HerbaMe 13 Mushroom Supplement with Lions Mane for Brain & Energy Support
HerbaMe$16.3597 rev
Naturealm Sacred 7 Mushroom Supplement Capsules Organic Mushroom Complex with Lions Mane Reishi Chaga Turkey Tail Cordyceps Maitake & Shiitake 1000mg 30-Day Supply
Naturealm$30.8511,114 rev
Trending
90-day click momentumHerbaMe 13 Mushroom Supplement with Lions Mane for Brain & Energy Support
HerbaMe$16.354.3★
Naturealm Sacred 7 Mushroom Supplement Capsules Organic Mushroom Complex with Lions Mane Reishi Chaga Turkey Tail Cordyceps Maitake & Shiitake 1000mg 30-Day Supply
Naturealm$30.854.5★
Genius Mushroom Supplement - Full-Spectrum Lions Mane Cordyceps Reishi -Daily Brain Nootropic for Energy Focus Memory & Overall Wellness - 180 Capsules Organic for Mental Clarity & Performance
The Genius Brand$36.374.4★
Micro Ingredients 10in1 Mega Mushroom Complex Supplement Lions Mane Cordyceps Reishi Chaga & More 240 Softgels with MCT Oil 4 Month Supply Adaptogenic Functional Mushroom Blend
Micro Ingredients$24.744.7★
Real Mushrooms Lions Mane Mushroom Cognition (120 Capsules) Lions Mane Mushroom Powder Extract Capsules | Brain Supplement Brain Vitamins Focus Supplement
Real Mushrooms$34.254.5★
What reviews say buyers love and hate about mushroom supplement
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Excellent product”
“less brain fog”
“Energy boost”
“Great value”
“As described”
“The flavor is strong”
“HEALTHY”
“no caffeine jitters”
“Healthy vitamins”
What buyers complain about
“Bad taste”
“Kind of expensive”
“These mushroom supplements gave me the most awful headache I've ever gotten from a tablet”
“Not Effective”
“Deceptive advertising”
“No flavor”
“it just feels like a lower-quality product”
“Small”
“Allergic”
“Stomach issues”
Top return reasons
Common mushroom supplement questions
- Is mushroom supplement profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 42 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (68/100).
- How competitive is the mushroom supplement niche?
- 29 brands and 583 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in mushroom supplement?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Side Effects. The return rate is 0.0%.
- When does demand for mushroom supplement peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the mushroom supplement niche?
- Listings span $8.00–$72.33; the average listing price is $28.15 (sweet spot $15–$100). The average incumbent carries 4,731 reviews — the moat a new listing must climb.